For example
For example
For example
For example
For example
For example
Influence
Influence
Influence
For example
Example of
Influences
Type of
Relies on
Example of
Could lead to
Could happen as a result of
Type of
Type of
To avoid
To avoid

Expectations

Benefits

Predicting experiences

Branding

Pepsi and Coke ads experiment

Understanding incomplete information

Solutions

Effects

Sensory perceptions

Outcome

Movie reviews

Self-fulfilling prophecy

Pygmalion effect

Placebo effect

Expectations of authorities
E.g Teacher's expectations

Different judgement of the same facts

Judging Palestinian-Israeli conflict

Problems

Stereotypes

Bias

Anchoring bias

Outcome bias

Blind test

Third party

Negativity bias