Globalisation and glocalisation

adapting a product to fit locality and culture of the region

greater reach and appeal as it would greatly concern the people living and embracing the very culture being advertised by the product

how MNCs would cater and appeal to local population

Macdonald's

Westerners see Macdonalds as a fast food restaurant

Easterners see Macdonalds as a family restaurant that they take children to on special occasions like the first day of Chinese New Year

Hence the presence of birthday parties in Macdonalds in Asian countries

In China, menus have been replaced with rice to cater to the large population that take rice as a staple food

globalisation and localisation

ensures a globalised region still preserves its own natural culture and heritage

important to the sucess of a product

Certain brand names could mean different things in different languages or settings

Mitsubishi's Pajero had to be renamed in Spain since the name itself would be an offensive slang name

Finger lickin' good (KFC's slogan) interpreted as Eating off your fingers