INFORMATION NEEDS
External landscape
Technology
innovative materials
Patents published or pending?
Communication on international fairs?
New properties?
Environmentally-friendly materials?
innovative products
Potential to produce patended products?
Which are the target groups needs?
Sell innovative products developed abroad on our markets ?
Competitors
furniture SMEs
competitor 1
Evolution of market share?
How big is the company?
Reputation?
Patents ?
Industrial projects?
Who holds the company?
competitor 2
market leaders
Who are their suppliers?
How is the process to become a supplier?
Pricing policy?
What is the key management and staffing strategy?
Legal
normative context
New norms on our kind of production?
Is a normative commission working on our subjects?
evolution of regulations
About materials we use?
About countries of our raw materials?
If we import: is there any new regulation concerning us?
New Business Opportunities
international
New markets in Europe?
How far we can expand?
Do we have to find new partners?
Is there some space for our products?
Is there a relevant demand?
New market in Asia?
Are there regulations to take into account?
Is there a business potential?
local
Competitors to acquire?
Are there new targets to adress?
Internal landscape
Production
What is the methodology of the enterprise?
Which are the corporation's unique features?
What are the equipment requirements?
What is the methodology and unique features of the enterprise?
Marketing
Strategy
What are the main strenghs and weaknesses?
What is the company's market position?
What is the market segment?
What is the pricing policy?
What is the customer profile?
Communication
How is the advertisement strategy working?
What is the social media presence?
Finances
What is the balance sheet?
What is the R&D investment?
Management
Is there a way to have a more innovative and effective management?
What is the organisational structure?
How is each depatment's performance?
How can we gain competitive advantage?