JF Conversion Content Map
Data driven web development
The problem with web development
Opinion
Ego
Politics
Self-interest
Best practice
Competitive analysis
Creativity
Proof of it
Fail rate on experiments
Examples of stuff that fails
e.g. Amazon - revolution not evolution
Data-rich
Controlled environment
Detailed tracking
VoC capabilities
The problem with CRO
AB testing origin
Hacking/black box
Slow IT development processes
Finding winners
Economics
Statistics not understood
false positive programme
pay based on performance
Industry selling itself on winners
Culture of experimentation
Economics of experimentation
risk/reward
decision support
losing tests are successful
better than increasing media spend
Law of diminishing returns
Sole way of getting anything into dev
Test everything
Process
Transformation for experimentation
Tech stack
People and skills
Developer Processes and finance
Central CRO process
Senior buy in
Culture
Finance
Optimise total web development budget
Digital Strategy/transformation
Agile
Customer Experience
Digital Transformation
Adapt to customers digital needs, not internal operational efficiency