Non obvious, how to think different, curate ideas & predict ideas

Myths of trend spotting

Trends are spotted

Trends are predicted by industry/experts

Trends are based on hard data

Trends reflect only current popularity

Trends are hopelessly broad prediction

5 essential habits of trend curators

Being curious

Consume "Brainful media"

Empathize with magazines

Ask bigger questions

Being observant

Explain the world to children

Watch processes in action

Don't be observationally lazy

Being fickle

Save ideas offline

Use a timer

Take notes with a sharpie

Being thoughtful

Wait a moment

Write and then rewrite

Embrace the pauses

Being elegant

Start with obvious

Keep it short

Use poetic principles

Haystack method steps

Gathering - save interesting ideas

Start folder

Always Summarize

Seek concepts

Agreggating - curate into clusters

Focus on humans needs

Recognize the obvious

Follow your intuition

Elevating - Identify themes

Use words to elevate

Combine industry verticals

Follow the money

Naming - Create elegant descriptions

Mashup

Alliteration

Twist

Proving - Validate without bias

Intersection thinking

Principle#1 - See similtares insetead of differences

Principle# 2 - Purposely look away from your goal

Principle#3 - Wanter into the unfamiliar

Workshops

5 Keys to running a great trend workshop

Always have an unbiased facilitator

Encourage sharing, not critiquing

Adopt a "yes and" mindset

Prepare like a pro

Recap and summarize

4 models of trend workshops

Customer Journey Mapping

Brand Storytelling

Business Strategy

Company Culture

Idea

Unique descriptions of shift in business, culture and behavior

Impact

People to start changing behavior

Acceleration

Affecting business and consumer behavior

Culture consumer behavior

Everyday stardom

Self-confidence

Mainstream Mindfulness

Marketing & Social media

Branded Benevolence

Reverse retail

Reclutant Marketer

Media & Education

Glanceable content

Mood matching

Experimedia

Tecnology & Design

Unperfection

Predictive Perspective

Engineered addiction

Economics & Entreprenurship

Small data

Disruptive distribution

Microcomsumption