Advertising

Target Market

B2B

B2C

What is being promoted?

Products

Benefits

Positive Info.

ad. paid for by sponsor

Geographic Area

International Advertising

Worldwide

National Advertising

United States

Regional Advertising

Specific Region of the country

Local Advertising

Few miles around the business

Available in 6 Formats

Newspapers

Daily/Weekly

Magazines

Weekly/Monthly/Quarterly

Direct Mail

Same message sent to all customers daily

Directory

White pages/ Yellow pages

Outdoor

Billboards/ displayed publicly

Transit

Displayed on public transportation

Commercial

Radio

AM/FM

Sound only medium

Television

Cable

ABC, NBC, CBS, etc.

Sound/ Sight

Useful, or Decorative items that carry ad messages

Pencils, T-Shirts, Mugs, Key Chains, Notepads, Magnets, etc.

Also called Specialty Adv.

Also called Promotional Products

Internet Advertising

Newest/ Fastest growing media

Print/ Broadcast Media

Grabs the attention of the reader

12 Techniques to use

Pun

Create a sense of Urgency

Call to Action

Alliteration

Play on Words

Combination

Offer a Benefit

Create Curiosity

Flatter the reader

Cause Laughter

Paradox

Rhyme

Body Copy

Also called Copy Writer

Four Techniques

Create Intrigue

Appeal to Senses

Sound Newsworthy

Use Action Words

Simple and Brief

Three components of graphics

Typography

Visual, Nonverbal,
aspect of words printed on a page

Art

Has Two purposes

Illustrate the product

Attract Attention

Layout

Arrangement of copy, and art on a page

White Space

Blank Area

Great Headline

Unique Graphic, or Words
plus graphic that identify
the organization

Name of the company,
plus the logo

Also Includes:

Web Address

Phone Number

Street Address