Marketing Plan
Situation Analysis
Market Analysis
Forecast
Segmentation
Customer Info
Market Needs
SWOT Analysis
Marketing Strategy
Objectives
Mission Statement
Product Positioning
Market Segment Focus
Executive Summary
Risks and contingencies
Pending Issues
Sales Forecast
Tracking Sales
Product
Manager
Segment
Service
Expense Budget
Tracking Expense
Plan vs actual
Month by month
Sales Tactics
Programs
Management Responsibilities
Promotion
Milestones
What
Deadlines
Budgets