La Segarra Experience
GOALS
To commercialize local activities related to gastronomy, culture and nature
To promote the region of La Segarra though tourism
To increase the number of tourists in La Segarra
To increase tje number of visitors in La Segarra
To help local business
To be a good example of sustainable destination
To integrate the cooperation of all the stakeholders
To create a profitable and viable project
SOLUTION: LA SEGARRA EXPERIENCE
To offer a product which integrates the cooperation between stakeholders
Combining different activities related to gastronomy, culture, nature plus accomodation with the cooperation of the Consell Comarcal.
Make aware all the stakeholders which work with us of the benefits to work together and develop the region
To position our product properly
“Search Engine Optimization” strategies
Participation in Social Media: Facebook, Pinterest and Twitter
External links: we want to appear in the Consell Comarcal Website and some online newspapers related to tourism
Updated and original content
Company voice by branding , to present who we are as a company.
As a consequence, we will improve the positioning of the region
To diversificate the touristic offer of la Segarra by creating new experiences in the region
We have visited the main tourist attractions of la Segarra (Castles), but we have find out different activities and facilities which can be possible to develop tourist experiences.
To position La Segarra as a sustainable destination
All the activities chosen take into account the local business, and the name of our product has included the name of the region so people will connect these sustainable activities to the region.
To provide a website inclusding useful touristic information of the region.
Updated information about the region ( weather, Top 5 tourist attractions)
We will use a blog to talk about things happening in the region: similar than "Time out" but one post a week
Website in four languages: Catalan, Spanish, English and French
Also the website will connect to our social media . (in Catalan, Spanish and English at least)
To promote our product properly
Email marketing campaigns (Once we have a "good" database.
Mobile marketing through sms, mobile apps, QR codes, online advertising or geolocation.
Participation in Social Media: Facebook, Pinterest and Twitter
Offline promotion through brochures in the different Agència Catalana de Turisme tourist offices, and be present in some tourism events working together with La Segarra
As a consequence, we will improve the promotion of the region
To commercialize all our companies choosen throught our website.
HOW TO GET STARTED
Make aware to local companies of the benefits being part in our project.
Involvement and support from the City Council and the Generalitat
Look for grants, investors and possible external financing.
Evaluate the possible risks (economical, social etc)
Presentation of our project to Consell Comarcal, companies choosen and Agència Catalana de Turisme
VALUES
Economical, social and environmental sustainability in all our activities
Governance
Cooperation
Local partnership
PROBLEMS of La Segarra
Low cooperation between stakeholders
Bad online positioning
Little tourim investment
Not enough promotion
No added value to La Segarra strenghts
Not able to recieve international tourism
More visitants than tourists
No tourist information office of the region (offline)
Difficulties to look for information related to tourist attractions (restaurants, accommodation, heritage,...)(online)
TARGET
Family experience
Focused on families with children
To learn gastronomic traditions
To do activities outdoors
To interact with nature
Young experience
Focused on groups of friends
To promote active experiences
Nature
Gastronomy
Wine & Liquours
Food
To do show cooking experience
To live restaurant experiences
To do guided tours in enterprises related to gastronomy (pastoret,cellars...)
To visit local shops
Culture
Cultural heritage
Romantic experience
Focused on couples
To promote relaxed experiences
Gastronomy
Accommodation
Including accommodation with spa and activities offered by the accommodation: horseback riding...
Gastronomical experiences offered by the accommodation
Senior experience
Focused on senior people
To promote cultural and gastronomical experiences
Gastronomy
Focused on going to local shops to buy local products. (licoreria, casa magí...)
Culture
(Taking into account accessible tourists attractions)
STAKEHOLDERS BY EXPERIENCES
Family experience
Accommodation
Casa Martí
Cal Perelló
Activities
Sikarra Nostra
Educational workshops
Walking tours
Horse riding- Cal Perelló
Visiting the farm- Antiga Casa Magí
Learning how to make bread- Torà Antic Forn de Pa
Young experience
Accommodation
Cal Perelló
Hostal Palouet
Casa Martí
Restaurants
Restaurant Antic Forn Cervera
Restaurant Hostal Palouet
Activities
Wine tours-Celler Comalats
Nature tours-Sikarra Nostra
Horse Riding-Cal Perelló
Yougurts guided tours-Pastoret
Food elaboratin tours- Antiga Casa Magi
Guided tour: Castles of la Segarra- Consell Comarcal la Segarra
Local shops
Carbonell Liquors la Segarra
Romantic experience
Accommodation
Cal Perelló
Hostal Palouet
Restaurants
Restaurant Antic Forn Cervera
Restaurant Hostal Palouet
Activities
Wine tours-Celler Comalats
Horse riding- Cal Perelló
Show cooking- Hostal Palouet
Castles Guided Tour
Senior experience
Accommodation
Hostal Palouet
Cal Perelló
Restaurants
Restaurant Hostal Palouet
Restaurant Antic Forn Cervera
Local shops
Carbonell Liquors la Segarra
Antiga Casa Magí embotits catalans
Plomes d'Àngel pastries
Activities
Guided tour: Castles of la Segarra- Consell Comarcal la Segarra
Yougurts guided tours- Pastoret