SaaS Company

User Registration

Name

Email

Password

User Onboarding

Tutorial completion

Account setup

Feature exploration

Subscription Management

Subscription start date

Plan selection

Payment method

User Engagement

Feature usage

Content consumption

Interactions with other users

Support Tickets

Ticket creation date

Issue description

Status updates

Account Upgrades/Downgrades

Plan Changes

Adjustments

Upgrade Incentives

Renewals and Expirations

Subscription renewal date

Subscription Renewal Reminders
Theme: Subscription renewal notifications

Expiration notifications

Renewal incentives

Churn Analysis

Reasons for cancellation

Last engagement date

Take Feedback

Welcome Email Automation
Theme: Introduction and platform overview

Onboarding Email Automation
Theme: Guided product onboarding

Feature Update Notifications
Theme: New features and enhancements

Support Ticket Status Updates
Theme: Support ticket progress updates

Feedback Collection Campaigns
Theme: User feedback and satisfaction surveys

Abandon Cart

Recovery of abandoned subscriptions

Plan Selected but not purchased