Sales (Brick & Mortar)

Assumptions

Low competitor

Reports?

Broadly classified as (each needs a different care)

End Customer

Institutes

Our approach

Divide into phases by quarter

Look for the wide void space

Learn the pain points by each segment.

Fill in the gaps

Own Shopify Data

The Sharks

Marketing marterial

Brochures or Fliers

Why us

Tiered Approach

Road map for next one year

Where do we stand

1.

Strengths

Long est.

Brand value is improving

Barrier to entry

Open & Flexible to to changes

2.

Weekness

Only online channel

Private labelling is at nascent stage

3.

Moving to Remote

Visibility and need to define the KPI to measure the work & performance

Our Goals

Expensive Digital market

Void space

Unchartered Spaces

Canadian Wholesaler Market

Travel industry

Yacht clubs

Each Unserved groups grow network

Target Segments

Medicare & Medicaid Space

Educational institutes

Small scale

Schools

Flight schools

Nursing Homes

Senior Living homes

Form a account manager or group

Clubs or Groups

Golf clubs

Senior clubs

Sports clubs

Training clubs

Companies with Employee benefits

Benefits Portals

Fitness program addon

Amazon presence

DME (Durable medical Equipment) stores

Drug store (Local pharmacy)

Doctors office
(top-rated doctors who frequently prescribe compression stockings)

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Target Specific Medical SpecialtiesFocus on medical specialties that commonly prescribe compression stockings:Vascular surgeons and phlebologistsOrthopedic doctorsPrimary care physiciansPodiatristsOncologistsOB/GYNsSports medicine specialistsWound care specialistsDiabetes care specialistsResearch Online PlatformsUtilize online resources to find highly-rated doctors:Review physician rating websitesCheck professional medical association directoriesExplore hospital and clinic websites for specialist listingsLeverage Professional NetworksConnect with medical supply companies and distributors:Contact compression stocking manufacturers for referralsReach out to medical supply stores for recommendationsAttend medical conferences and trade shows to networkAnalyze Prescription DataIf possible, obtain prescription data to identify high-volume prescribers:Partner with pharmacies to gather anonymized prescription informationUse healthcare analytics services to identify prescribing trendsSeek Patient ReferralsEngage with patient communities:Monitor online forums and support groups for vein disordersConnect with lymphedema or varicose vein patient associationsCollaborate with Vein ClinicsEstablish relationships with specialized vein treatment centers:Reach out to vein clinics and offer partnership opportunitiesProvide educational materials about your products to clinic staffUtilize Social MediaIdentify active healthcare professionals on social platforms:Follow relevant hashtags like #CompressionTherapy or #VeinHealthEngage with doctors who frequently post about vascular healthBy implementing these strategies, you can create a targeted list of top-rated doctors who are likely to prescribe compression stockings frequently, potentially increasing your sales opportunities.

Primary Care Physicians

Podiatrician

Oncologies

Breast cancer patients (Leading)

OBGYN Practices

Sports Medicine Clinics

Wound Care Centers

Diabetes Care Clinics

Occupational Health Clinics

Vascular Specialists

Orthopedic Clinics

Directories

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Lymphedema-Specific DirectoriesThe Lipedema Project Provider Directory: Lists doctors, surgeons, and lymphatic therapists specializing in lipedema and lymphedema treatment1.Lymphology Association of North America (LANA) Directory: Allows you to search for LANA-certified lymphedema specialists by location10.American Lymphedema Framework Project (ALFP) Directory: Provides a search tool for locating trained specialists in lymphedema management1.Vein Specialist DirectoriesVeinDirectory.org: A comprehensive directory for finding vein specialists who often prescribe compression therapy5.General Medical DirectoriesAdvocate Health Care's Find a Doctor tool: Allows searching for specialists across various fields, including those who may prescribe compression therapy8.Compression Product RetailersSigvaris Dealer Locator: While not a doctor directory, it can help find retailers with certified fitters who work closely with physicians prescribing compression therapy6.When using these directories, it's important to verify the credentials and experience of the listed providers. Additionally, consulting with your primary care physician for referrals to compression therapy specialists is often recommended.

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