Set up a yoghurt ice cream store after 'A' Levels Exam – PDG 1112 Group 5

c1

Using the extract above (you may include other relevant economic concepts), describe the demand and supply factors that you will consider when you set up a Yoghurt Ice cream stall at AMK.

DEMAND

Taste and preferences

People that are more health conscious as it is a yoghurt icecream, where yoghurt is beneficial to health.

Increased demand

Only stall selling yoghurt ice cream in AMK Hub

People may find that the yoghurt icecream is something different so rather than the usual icecream, they go for yoghurt icecream.

Increased demand

Only stall selling yoghurt ice cream in AMK Hub

Therefore there are little substitutes

Demand is not likely affected by change in price of goods in competitive demand

Singaporeans have been earning higher income

More people willing to pay for normal good

Increased demand

SUPPLY

Leading to the increase in price of milk

Increase in cost of production

Lower the profit level of producer

Decreased supply

3 different competitors (size of industry)

Increase supply by setting up another stall

Price will decrease due to the increase in supply

Explain the concept of scarcity, choice and opportunity cost when you are deciding whether to set up the Yoghurt ice cream stall.

Wants

Go to university

Set up a Yoghurt ice cream store


Scarcity

The situation that exists when there is excess of human wants over what can actually be produced to fufill these wants.

Time is limited

Choice

Choice is to allocate scarce resources so as to maximise the satisfaction of the most wants.

What to use the time on

Yoghurt ice cream stall

How to carry out the venture

Through the setting up of the yoghurt ice cream stall

For whom to produce?

The general public

Opportunity Cost

Opportunity cost is the cost of any action or decision, measured in terms of the highest valued alternative forgone.

Education and future career prospects which
the student would be able to garner from entering
a top university.

However, since demand will increase to a greater extent compared to supply, there will be an increase in price as well

CONCLUSION: Due to market equilibrium, the increase in supply and demand will lead to an increase in quantity.

Increase in demand

Increase in supply