Social Trust Map
(Iteration 2)

A. Trusting Behaviors

A.1 Involvement in community groups and activities

A.1.1 - 2023 Member of Church Board

A.1.2 - 2023 Member of Fraternal Order

A.1.3 - 2023 Member of Religious Club

A.1.4 - 2023 Member of Veterans Club

A.1.5 - 2023 Participated in Book Club Last

A.1.6 - 2023 Participated in Environmental Groups/Causes

A.1.7 - 2023 Served on Committee for Local Organization

A.2 Support for community nonprofits, through funds and volunteering

A.2.1 - 2023 Volunteered for a Charitable Organization

A.2.2 - 2023 Contributed to Arts or Cultural Organization

A.2.3 - 2023 Contributed to Educational Organization Last

A.2.4 - 2023 Contributed to Health Organization

A.2.5 - 2023 Contributed to Religious Organization Last

A.2.6 - 2023 Contributed to Social Services Organization Last

A.3 Participation in local elections and community institutions

A.3.1 - 2023 Voted in Local Elections

Scale Never, Sometimes, Always - we are using Always

A.3.2 - 2023 Attend High School Sports Events - Last 12 Months

A.3.3 - 2023 Went to Museum - Last 12 Months

A.3.3 - 2023 Attend Religious Services Regularly -
Never, Somewhat No, Somewhat Yes, Yes

A.3.5. - 2023 Went to Zoo - Last 12 Months

A.3.4 - 2023 Attended Political Rally/Speech/Organized Protest - Last 12 Months

A.3.5 - 2023 Attended Public Meeting on Town or School Affairs - Last 12 Months

B. Trusting Intentions

B.1 Feelings that people are trusted or trustworthy

B1.1 - 2023 Family/Friends Trust My Advice on Grocery Shopping

B1.2 - 2023 Family/Friends Trust My Advice on Healthcare

B1.3 - 2023 Family/Friends Trust My Advice on Healthy Lifestyles

B1.4 - 2023 Family/Friends Trust My Advice on Restaurants

B1.5 - 2023 Will Pay More for Product from Trusted Company - Diasgree to Agree

B1.6 - 2023 Expect Brands I Buy Support Social Causes
Disagree to Agree

B.2 Interest in following local events, organizations, and issues

B2.1 - 2023 Social Media: Find Local Information Very Important

B2.2 - 2023 Social Media: Follow Charitable Groups

B2.3 - 2023 Social Media: Follow Local Groups

B2.4 - 2023 Social Media: Follow Politicians

B2.5 - 2023 Social Media: Follow Religious Groups

B2.6 - 2023 Social Media: Follow School Groups

B.3 Support for various initiatives that promote a thriving community (GeoSocial Data)

B3.2 - Humanitarian
Social media behavior indicates individual is: Expressing a desire to give back and do good for the community, this behavior emphasizes charity.

B3.3 - Civic Attentiveness
Social media behavior indicates individual is: These citizens want to make their neighborhood a better, more beautiful place to live. They're attentive to the needs and affairs of the local community

B3.4 - Activisim
Social media behavior indicates individual is: This segment seeks to advocate for a more just world. Common activities include protests, rallies, and spreading awareness to the public about social justice issues.

C. Trusting Infrastructure

C.1 The number of “third” spaces, known to foster conversation and exchange among community members.

C.1.1 - Religious Organizations

C.1.2 - Barber Shops

C.1.3 - Beauty Salons

C.1.4 - Nail Salons

C.1.5 - Bowling Centers

C.1.6 - Libraries and Archives

C.1.7 - Snack & Non-Alcohol Beverage Bars (Coffee, etc.)

C.1.8 - Drinking Places (Alcoholic Beverages)

C.1.9 - Fitness & Rec Centers

C.2 The existence of green or public spaces including parks, community gardens, playgrounds, and the like

C.2.1 - Zoos and Botanical Gardens

C.2.2 - Nature Parks and Other Similar Institutions

C.2.3 - Parks (OSM)

C.2.4 - Nature Reserve (OSM)

C.2.5 - Recreation Space (OSM)

C.3 Diversity of Community

Methodology Notes for DRAFT Iteration 2:

Weighting:
We will equally weigh the high-level categories, sub-sections (within its parent category), and underlying variables (within its parent section).
Statistic Type:
By default, we will use the percentage of the population (households or adults) to characterize the persona of a block group.
Geography:
We will measure behavioral characteristics within a block group, and for assets, we will measure the assets within the block group plus assets within a 1/4 mile buffer of the block group.
For green and public space assets we will leverage polygon boundaries (Open Street Map - OSM) where available and augment with points as appropriate (SafeGraph).