Disadvantages of proposition

Gaps in capabilities

Lack of competitive strength

Reputation, presence and reach

Financials

Own known vulnerabilities

Timescales, deadlines and pressures

Cashflow, start-up cash-drain

Continuity, supply chain robustness

Effects on core activities, distraction

Reliability of data, plan predictability

Morale, commitment, leadership

Accreditations, etc

Processes and systems, etc

Management cover, succession

Political effects

Legislative effects

Environmental effects

IT developments

Competitor intentions - various

Market demand

New technologies, services, ideas

Vital contracts and partners

Sustaining internal capabilities

Obstacles faced

Insurmountable weaknesses

Loss of key staff

Sustainable financial backing

Economy - home, abroad

Seasonality, weather effects

Advantages of proposition

Capabilities

Competitive advantages

USP's (unique selling points

Resources, Assets, People

Experience, knowledge, data

Financial reserves, likely returns

Marketing - reach, distribution, awareness

Innovative aspects

Location and geographical

Accreditations, qualifications, certifications

Processes, systems, IT, communications

Cultural, attitudinal, behavioural

Management cover, succession

Market developments

Competitors' vulnerabilities

Industry or lifestyle trends

Technology development and innovation

Global influences

New markets, vertical, horizontal

Niche target markets

Geographical, export, import

New USP's

Tactics - surprise, major contracts, etc

Business and product development

Information and research

Partnerships, agencies, distribution

Volumes, production, economies

Seasonal, weather, fashion influences