The Merchandising
Merchandising takes into acount how your products come a cross to consumers
Activities Carried
Out by both
marketing and sales
Almost any brand with a physical product uses merchandising tactis. From grocery merchandising, to cosmetics merchandising, to beer merchandising
Visual Merchandising:
Catching consumer's eyes
Examples
Loindow displays
Pop displays
Cross displays
Such as organizing
shelves
Setting up promotional
displays
Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shopper picks it up off the shelf
Tracking results of
merchandising efforts