The World of Fashion: A Complex and Interrelated System
Individual Factors
Needs
Social
Group Affiliation
Religion
Politics
e.g. Nazi's Germany, MAGA hats
Similar Aesthetics/Values/Interests
E.g Goths, Hippies, Punks
Workplace uniform
Conformity
Modesty
Immodesty
Empowerment of women
Women in the workplace
Clothing became less gendered because gender didn't equal role anymore
Made it easier for non-binary/transgender individuals to express themselves
Physical
Protection/Safety
e.g. hard hats, vests, construction boots, etc.
Psychological
Status
e.g. a queen's crown, gowns at a ball, etc.
Could also relate to military
Individuality
Personal taste
Identity
Finances
Rich
Can afford higher end clothing
Can take part in trends
Poor
Can't afford higher end clothing
BY ZOE TAUSKELA
Fashion System
Industry Levels
Haute Couture
Couture
Ready to wear
Fashion Media/Promotion
Fashion Magazines
e.g. Vogue, Elle, etc.
Fashion Shows/Red Carpet
Celebrity/Model Endorsement
Manufacturing Levels
Primary
Research/Data Analysis
Raw Material/Textile Industry
Fibres
Fabrics
Secondary
Manufacturing
Producers
Manufacturers
Product Development Team
Wholesalers
Distribution
Tertiary
Retail Industry
Stylists
Customer
Salespeople
Customer
Cultural Influence
Religion
Bindi
Cross
Hijab
Traditional Sikhs
Mormon Missionaries
Economy
Growth of Middle Class
Ready-to-wear/Mass production fashion
Fast Fashion
More readily available to everyone
Fashion not just a thing to keep modest, but a way to expressive yourself
Tech Revolution
Travel
More accessible travel= Less expensive to buy overseas goods (therefore making fashion more affordable)
E.g. Plans, Trains, Boats, Cars, etc.
The Spinning Jenny
The first of it's time- lead to more tech discoveries
Cotton Gin
Making cotton production more efficient
Pop Culture
Influence of Celebrities/Media
Traditional Media
Red Carpet Events
(Haute Couture's influence on ready-to-wear fashion)
TV/Film
The want to dress as a favourite character
Examples
Outer banks: Teens dressed more "beachy" (started "VSCO girl" trend)
Euphoria: Influenced teens to try more outgoing colours in makeup and fashion
Set in different time: Resurgance of that time period's trends
Examples
Stranger things: lead to resurgance of 80's trends
Bohemian Rapsody AND Rocketman: lead to resurgance of 70's/80's looks (in addition to interest in the music mentioned)
Once Upon a Time in Hollywood: lead to resurgance of 70's clothes
Advertisement Industry
Social Media
Ad Campaigns
#OOTD Posts
Trends can be shared quickly, therefore created quickly