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The customer journey map is an incredibly powerful tool for any business.
It represents a visual representation of each step a client makes from the first interaction with your brand to the highest level any client can become: an ambassador.
Why is it so important? Because you want as many people who hear about your brand to become clients and then recommend your products. Using this template, you identify the exact steps, and it will be easier for you to design the marketing strategy to convert as many leads into ambassadors.
The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).
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This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.
The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.
This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.
This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.
The first stage represents the first interaction a customer has with your business. Think about how these leads got in contact with your brand.
The customer journey map is a visual storyline containing the stages a customer has, from the first interaction with your brand to the moment when it becomes a loyal customer or even an ambassador.
Follow each stage and add the corresponding touchpoints.
思维导图可以帮助你集思广益,建立概念之间的关系,组织和产生想法。
然而,思维导图模板提供了一种更容易上手的方法,因为它们是包含特定主题信息和指导说明的框架。从本质上讲,思维导图模板确保了将特定主题的所有元素结合在一起的结构,并可作为个人思维导图的起点。思维导图模板是一种资源,可为创建特定主题的思维导图提供实用的解决方案,无论是用于商业还是教育。
Mindomo 为你带来智能思维导图模板,让你毫不费力地运作和思考。
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您可以从Mindomo的商业或教育账户中选择各种思维导图模板,也可以从头开始创建自己的思维导图模板。任何思维导图都可以转化为思维导图模板,只需在其中一个主题上添加进一步的指导说明即可。