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Brainstorm and find a name that strongly draws consumers and suggests what your business is about. Whether it's the first or the last thing you're doing, the name of your website will represent your brand and it will be the first thing that your customers will notice and remember.
Start with choosing one or multiple stakeholders and assign responsibilities. Then go on by defining your requirements: do a market research analysis and come up with a user segmentation that you will need in order to plan and create the content. Set the essential milestones for your website project and take into account A / B testing, which allows you to avoid unnecessary risks by optimizing your resources for maximum effectiveness and performance.
Once you've done all these steps, it's time to think of design and content. You will need to run keyword research, think of generic pages and features, choose the web site's style and outline the actual content. Include any reference sites that you find inspiring or not and think about how you will implement the business processes.
Implementation of a website is an essential process that needs careful planning, so identify the formats and browsers your site will support, the platforms you want to integrate it with and SLA metrics you will set up with the web site hosting company.
Lastly, pay close attention to your maintenance plan, as having a website well maintained and engaging is important to keep your customers committed and retained.
Once you have gathered the initial specification for your web site, you can use this map to:
Type in the name of your web site and press Enter.
Service Level Agreements define the reliability and capacity of service and are usually part of an agreement with a web site hosting company.
Are there specific terms that you will require? Think about:
Add an action that you need to take to establish SLA metrics for your site.
Include a back-end connection from the suggestions or add your own.
A secure server and HTTPS encryption may be needed if you are handling:
Add notes about actions you will need to take about using a secure server.
Web sites can be implemented in a variety of ways. Choose from the suggestions or add your own.
What browsers will your site need to support?
It is difficult to support all browsers as technologies change. Many web sites declare older browser versions as unsupported.
Add included or excluded browsers and versions.
Add information about the formats your site will need to support.
Think about:
You should carry out a basic regression testing after making significant changes to your site or the back-end technology, in case some disruption has occurred.
Think about:
Links tend to go stale over time and need periodic testing. Add a note about on you will detect broken links.
Options include:
You will need to test against your supported browsers, especially after updates. Add some notes about how this will be achieved.
Think about:
When performing tests, or receiving feedback on the technical aspects of the site, how will you collect and track issues?
Think about:
Add some information about acceptance testing.
You will need to test the usability and user stories that the site should deliver.
Think about:
Your web site will need to be regularly monitored to ensure that problems are detected early.
Think about:
Add actions to establish monitoring and response for your site.
If your site contains dynamic information such as a blog, a news feed, user forums or regular campaigns, how will these be updated and published?
Think about:
What will be your process for managing change on your website?
Think about:
Add an action needed to establish change control.
Identify the sources of change on your website.
Think about:
Add a source of change for your website.
How will you visualize your site structure and design?
You could use:
Your design should show the flow of typical actions and focus on making these as simple as possible.
Add some notes about communicating your site layout and design.
What business processes will your web site trigger? Who will do these, and how?
Think about:
Add some notes about business processes that your web site will link to.
Identify content and assets that you will need for your site. You can choose from the suggestions or add your own.
You can choose from the suggestions or add your own.
Add as many generic pages as you will need. You can choose from the suggestions or add your own.
Add references to sites that you like or dislike, with reasons.
What website site are you aiming at?
Add some notes about the style for your web site.
Add the site name, if chosen. If not, then a site name based on preferred keywords should help with search engine optimisation.
What keyword research has been done or needs to be done? What terms are your target audience searching for?
Selected keywords will be needed for page names, body text and alt text for images, which will help with search engine optimization.
Add some notes about keyword research for your site.
What are the key milestones for your website project? Add a topic and target date for each milestone.
Think about:
Will you use A/B testing?
A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology. You can use it for:
Add some notes about A/B testing for your site.
Will you use A/B testing?
A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology.
You can use it for:
Add some notes about A/B testing for your site.
A persona is a type of user who may visit your site.
Think about:
Add objective
Failure
How might 'Add a persona' fail to 'Add objective'? What could go wrong?
You can add multiple topics here.
Resolution
How will Step be detected? How can it be resolved?
You can add multiple topics here.
Process
Step
How will 'Add a persona' be able to 'Add objective'?
What are the steps in the normal (successful) process?
How will the user know they have succeeded?
You can add multiple topics here.
Privileges
What privileges does 'Add a persona' need to 'Add objective'?
Do they need:
What privileges does 'Add objective' need to 'Privileges'?
Do they need:
Reason
Why would 'Add a persona' need to 'Add objective'?
What would motivate them to do this?
Why would 'Add objective' need to 'Reason'?
What would motivate them to do this?
If you have existing marketing data about users and their needs, you can identify it or attach a file here.
Who are your target users?
Add a market segment that reflects specific users.
How will you do the following?
Add a stakeholder role. You can choose from the suggestions or add your own.
Who?
Add a responsible person
思维导图可以帮助你集思广益，建立概念之间的关系，组织和产生想法。
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