Chapter 11: Regulatory Influence on Media Management

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THRIFT SHOP finish

af JOSEPHINE SATRIADI JOSEPHINE SATRIADI

HCI

af Kuttymbek Daniyar

Waterfall Model

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Video Tube Producion

af Crisantos Hajibrahim

Chapter 11: Regulatory Influences on Media Management

Other Federal Departments and Agencies

Federal Aviation Administration

Fines broadcast stations for not properly maintaining proper lighting for towers and antennas

Potential risk to aviators due to broadcast towers

National Telecommunications and Information Administration(NTIA)

Advises the president on telecommunications issues

Federal Trade Commission

Investigates false or deceptive advertising as well as unfair trade practices

Advertising regulations in the US

Department of Justice

Concerned with anticompetitive practices

Gauges impact of mergers and acquisitions

FCC and Cable TV

Program access channels

Syndication exclusivity (Syndex)

Network exclusivity

Ownership provisions

Must carry/retransmission consent

Rate deregulation for basic cable

FCC and Broadcasting

V-chip requirements

Mandated that new TV receivers must be equipped with a V chip

Give parents the option to block unwanted programs

Used in conjunction with a voluntary ratings system for TV programming

Operating and technical requirements

Failure will result in fines for the station

License specifies channel for,

Compliance of the Common alert protocols/Emergency Alert System(CAS-EAS)

Maintenance of antenna and tower lights

Hours of broadcasting

Transmitter power

Channel for operation

All broadcast stations must follow strict operating guidelines

Public file

Stations must handle phone requests for info from the public file during business hours

All broadcast stations must maintain certain docs and info in a file available for public inspection during regular business hours

Transition to digital TV

FCC wants to reclaim 120 MHz from analog spectrum from TV broadcasters and reallocate it to wireless services

Commission has not required MVPDs to carry additional digital channels

Required existing analog stations to convert to digital TV transmission and move to a new digital channel

Cross-ownership rules

Liberalized cross ownership restrictions in regard to newspaper -TV cross ownership but limits to top 20 markets.

Cable operators may acquire broadcast stations but not broadcast networks

Allows broadcast station to acquire cable systems

EEO Guidelines

Requires record keeping and reporting requirements related to EEO initiatives

Require broadcasters and multichannel video program distributors(MVPDs or cable and satellite operators) to

Engage in long term recruitment initiative to inform public about employment opportunities

Internship programs

Scholarships

Job fairs

Provide notice of vacancies to recruitment agencies requesting notices

Widely distribute info on full time vacancies

License Renewal

FCC eliminate some procedures for challenging a license renewal

Both TV and Radio licenses extended to 8 years

Local marketing agreements

Most existing LMAs would be allowed to become TV duopolies

Allow 1 station to take over the programming and advertising sales for another station in the market without assuming ownership

Duopoly and triopoly rules

Triopoly

Ownership of 3 tv stations allowed if there is at least 18 tv stations in the market

One of 3 stations rated among the 4 highest allowed

2 TV stations owned in the same market reduces number of radio stations a provider may own

Depends on market size and number of stations