Differences between field studies, surveys, field experiments, and laboratory experiments

Mere som dette

Business Research Methods. Chapter 3

af Gaga Zee

UPDATED CURRICULUM MAP 8-3-2018

af Daisy Steele

Empathy map example - Tommy

af Mindomo Team

php & MySQL

af Piotr Delikat

Differences between field studies, surveys, field experiments, and laboratory experiments

Surveys

provides descriptive research

designed as a search for relationships

Ex Post Facto in design - researchers do not manipulate or control independent variable

Requires interaction with respondent

Researchers need some knowledge of of problem before survey can be designed

Laboratory Experiments

Field Studies:

i.e. - when studying the organizational climate and its effect on job satisfaction in a business settings, field studies would be used to attempt to identify what variables employees consider to be an important measure of job satisfaction

i.e. - Surveys could be used to study an organization’s climate and its effect on job satisfaction, by designing a survey to give to employees at businesses where there appears to be high job satisfaction, and also to employees at businesses where there appears to be low job satisfaction. Asking questions around what job satisfaction means to the employee, what in the organizations climate make them more satisfied with their job, etc.

Conducted in a realistic setting

Lacks control, can be hard to interpret, can become infeasible because of cost and time

Ex Post Facto in design - Researchers do not manipulate or control independent variable

Exploratory research - trying to gather information, may or may not interact with respondent

Used when there is limited knowledge of relationship between variables

Field Experiments

Subtopic