Kategorier: Alle - promotions - social - appreciation - networking

af Joe Constanty 15 år siden

377

Dunkin'Donuts China 2

A company in China is implementing a comprehensive marketing strategy to engage its customers and expand its brand presence. This strategy includes a variety of promotional activities such as sponsored events, bi-weekly newsletters, and monthly events notices.

Dunkin'Donuts China 2

Dunkin'Donuts China

Guerilla Marketing

Customer Service Tool
Office Orders
Store mishaps
Store locator
Promotions

Store specific sale

Stock blowout

DD foot soldiers
Office competitions
Donut truck
Bikes
Street crew

Social Networking Sites

Photo Contest
My Friends
Where am I in SH?
Application: What DD Flavor are you?
Coupons
DD Gifts
Monthly Promotions
Weekly Promotions
Flash Sale
Fan of the Week
Photos

Chinese

Expats

DD Wall
Weekly polls

Other

Drinks

Coffee

Donuts

Event postings
FOW Announcement
TH DD Coffee and Fun Facts
MWF History of DD

Public Relations

Weekly Prize Winners

Prizes require winner + 1

MNCs
Selective Free Delivery
Service Office
Monthly
Complimentary Delivery within 2km store radius
English Language Media
Donuts/Coffee to the Editors

DD Events

Locations
International Schools
Apartment Compounds
Subway/Metro
Office Complex
Serviced Offices
DD stores
Dunkin'Donuts TuesDDays
7pm-Close
Open-10am
Two Donuts with a purchas of a drink
Fan/Follower Appreciation
Quarterly Prize
Weekly Product Coupon
Monthly Event
Biz Events
Take-a-Break (a-typical time)

Create RSVP list

Mid day networking

Deep discount

Flash Sales

Biz Express Breakfast

In-store Promotions

Employee Recognition
Promo Sign/Fliers
Event Sign/Flierss
Customer Appreciation
Feedback Loop
Twitter
Facebook

Sponsored Events

Biz websites
Event Listing Banner
Banner Advertisement
F&B Forums
MC Announcement
Networking events
DD "Corporate"
Coupon Distribution
Event Banner
Newsletter
Notice of monthly DD event
Bi-weekly message
Banner Advertisment