af Spencer LaPrath 4 år siden
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Mere som dette
User is removed from marketing list and will not be contacted unless they put themselves back into the funnel.
Everyone who doesn't unsubscribed will remain here and are ready for their next email sequence.
If the user converts they will still remain in the remarketing list for future campaigns.
Along with converting users, users who don't unsubscribe and do not convert will also be put into this remarketing list.
This sequence represents a shoot off marketing email campaign to upsell patients that have already converted as well as those that made it through the previous funnel without converting.
This is probably better served as a more general outreach campaign that way we can lump a few different funnels into this one to try to squeeze a few more conversions out.
YVC would be great for this. Something to the effect of, "Hey NAME, Dr. NAME is now accepting virtual consults. We are looking for 10 patients to take advantage of our new Cosmetic Special. Just click the link below and follow the three easy steps to get your free consult. We can't wait to hear from you!"
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
A user can unsubscribe by clicking unsubscribe at the bottom of one of the emails.
This will be the last touch point for this sequence. If after this whether they convert or not they will stay in the remarketing list unless they unsubscribe. YVC is again probably a good option here because it is fairly low effort for the user. Perhaps something like, "We only have 5 spots left for virtual consults this month. Get yours now in three quick steps! We have several specials going on to help make your next trip to the dentist affordable! We hope to hear from you soon."
This email should be more playful and very different. This will be the 5th email they have received so it really should stand out. Perhaps a testimonial would be good to use here. "Hey NAME, at PRACTICE we pride ourselves in changing the lives of our patients. Hear what they have to say! LINK TO TESTIMONIAL VIDEO. Click here to schedule your appointment online now!"
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
The user is removed from the marketing list and will not be contacted unless they put themselves back into the funnel.
A user can unsubscribe by either saying STOP in response to one of the text messages or by clicking unsubscribe at the bottom of one of the emails.
The user schedules an appointment and is taken out of the sequence. They will not receive the remaining emails and texts in the below sequence. They will instead be put into a remarketing list for future funnels.
Reach Ads have the goal of putting the ad in front of as many eyes as possible. The goal of Reach Ads is not to increase brand awareness but to hit the largest amount of people in the targeted demographic. This is widest net we can cast.
This ad will be the start of the funnel and users will not be able to enter the funnel unless they have meet the predetermined set of criteria we set.
Example: Watched at least 25% of our video in the Reach Ad.
Brand awareness ads are all about trying to get people to remember our advertisements. Unlike reach ads, they aren't concerned with getting in front of as many eyes as possible, but on making sure the people that are in our audience sees our ad multiple times so that they remember it.
The only people seeing this ad are those that made it through our Reach Ad criteria. And now we'll narrow it down further before we send our users to our Call to Action Ad.
For example: Only users who watch at least 10 sec of our Brand Awareness Ad will continue down the funnel.
Finally the fun part, actually collecting leads! Lead gen campaigns and conversion campaigns are more expensive to run than Reach or Brand Awareness campaigns. Or a better way to put it is you will get less impressions for your ad spend for a conversion based campaign vs a non-conversion based campaign.
The only way our audience will see this ad is if they have made it though the previous two ads with our predetermined criteria.
Once we have collected our users contact info: Phone Number, Full Name, and Email then they will be inserted into our drip campaigns.
A notification will be sent to the office right when the user submits their information.
Send 2nd Reminder
Another notification will be sent to the office 3 days after the user submits their information.
Send 3rd Reminder
A third notification will be sent to the office 7 days after the user submits their information.
This text should be sent either the same day or the following day depending on when the user converted. It would be weird to get a text message from the dental office if the user converted at 3 AM for example. Maybe we could have the automation set to send the first text at a specific time for example 3 PM PST. That way if it is after that time it is sent the following day, but if the user converts during the first half of the day then they receive that first text the same day.
Content wise, this text should be more personal than conversion focused. Something to the effect of "Hi NAME, I'm Kelly from PRACTICE. I see that you sent in a form for a consultation for SERVICE. I can't wait to meet you. We're always so excited to see new patients. You wouldn't believe the amazing success stories from Dr. NAME's patients. If you are ready we have an appointment open for DATE. Does that time work for you?"
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
2nd Text
This text should come a week after the initial text message.
Should have a similar tone than the initial text. Again this should be very conversational. Something like, "Hey it's Kelly again! Just checking in to see if you have an opening in your schedule for a free consult with Dr. NAME?"
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
This should be sent immediately once we receive the user's email address. Should include a way for the user to schedule an appointment immediately. Also should include a link to a landing page where more info can be delivered to the user and contains a place for the patient to schedule an appointment.
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
2nd Email
This email should be delivered during the same week (3-4 days later) that they submitted their info.
Should have a different tone than the initial email. May contain urgency messages (appointments are running out), financing information, a link to a landing page, and a way for the user to schedule the appointment immediately.
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
3rd Email
This email should be sent about a week after they submitted their contact info. May contain a little harder of a sell (offer that is expiring on XX date).
If they schedule their appointment or they unsubscribe, then they should be pulled out of the sequence.
Final Attempt Email
This should be sent a couple weeks after the user initially submitted their info. It may include language such as FINAL NOTICE or reminder. Our best offer should be included here. If they don't schedule an appointment at this point, then they will be taken out of the sequence. If they don't unsubscribe, they will go into the remarketing list.
