Franchising-Subway case study
Costs and requirements
The length of the franchise term is 20 years
Franchisee must attend and complete two-week long Worldwide Training program and work at an existing restaurant in their area for a minimum of 40 hours
From low investment $100,050 to high investment $342,400
Logo
The logo with arrows simbolizes evolution, movement. Advertising Campaign Marketers choose colors very carefully as colors are important for the brand. The dark green color represents health and environment yellow represents energy.
Mission Statement
Sottoargomento
“To provide the tools and knowledge to allow entrepreneurs to successfully complete in the quick-service restaurant (QSR) worldwide by consistently offering value to consumers through providing great fasting food that is good for them and made the way they like it”
Company Information
Industry
Number of franchises
In 2019 Subway had 41,600 stores worldwide in 108 countries
Competitors
Burger King
Mac Donald
Considered the number one franchise opportunity in the last twenty years
History
Fred DeLuca(17) and his friend Peter Buck opened in 1965 Pete’s Super Submarines in Bridgeport, Connecticut.
With only a $1,000 loan from Buck, Fred wanted money to go to college.
Location
USA-Worldwide
Marketing Strategy
The most important strengths of SUBWAY are:
Store Location: Subway restaurant sites are adaptable to any type of location
Efficiency: all their products are made on the spot in front of the customer
Quality of food: Subway has always the freshest ingredients nothing is deep-fried or frozen
Brand Awareness: it is a brand that is known in the world for their fresh tasting products and innovative store placements
Business model
The parent company does not operate any restaurants
Local franchisees operate the stores, and in most markets Subway enters into a contract with a franchisee to be its Development Agent for that market
The Development Agent is responsible for developing new locations, evaluating stores on a monthly basis, and assisting and supporting franchisees
Products
Subway's offers healthy, fresh alternatives to fast-food restaurants: sandwiches-salads-subs-wraps
