af Thomas Juli 11 år siden
1056
Mere som dette
lost productivity / income
becoming smokers
continue habits
no change
another smoker
vicious circle
no interaction
no personal touch
not inspiring
don't touch me and my needs
you don't know me
I cannot describe my personal needs anonymously
cannot be customized
need local aspect vs. generic
smokers' motivation not adequately addressed
campagin creators don't understand smokers' MOTIVATIONS
SUCCESS stories
ask: what has you made quit smoking successfully? how did it work? who helped you? how do you feel today? how do yo manage to remain smoke-free?
ask: why do you want to start smoking?
just one cigarette
curiosity
image: cool
group pressure
ask: why smoke now?
being "cool"
social
habit
addiction
side effects
costly
difficult to start
what's good for me?
whom can I ask in my neighborhood?
where can I get personal help / support?
where can find additional information?
where can I share my story?
accomplishments
need
motivation
only reach tech-savy smokers, usually in the Western world
most smokers globally are in the former USSR, India, China
majority of smokers cannot / is not reached
1 or 2 languages only
tedious and costly to update content
majority of people may not understand content
why not another new technical app
missing USP?
copycat
not new
not hip
not viral
not social
need technical expertise
time
need resources
€?
people?
