Integración de todos los esfuerzos: el proceso estratégico del marketing

Mere som dette

LA ESTRATEGIA DE MARKETING

af Yosley Izarra

ISO 14001 2015

af arlette terrez

Exposicion Oral

af Alejandra Cuevas

Principales Características de las Herramientas del aula virtual CVUDES

af Adriana Serna

Integración de todos los esfuerzos: el proceso estratégico del marketing

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Evaluación del proceso estratégico de marketing

ROI, las métricas y los tableros de control

Tableros de control de marketing

Desplegué de mediciones

Métrica de marketing

Fijación de objetivos y metas

ROI de marketing

Aplicación de tecnologías modernas

Proceso de evaluación de marketing

Excavar por debajo de los números

Acciones en las desviaciones de objetivos

Identificación de las desventajas de los objetivos

Implementación del proceso estratégico de marketing

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

Mejora de la implementación de los programas de marketing

This is the closure section of the story.
See examples of possible outcomes below:

• all problems have been solved
• it's clear how each one of your characters ends up
• your main character is transformed by the challenge

Programar tareas y responsabilidades

Recompensar el exito

Tener un responsable dispuesto a hablar

Comunicar las metas y medio para alcanzala

Try answering these questions in order for you to come up with a closure:
- Have all problems been solved?
- Is it clear what happens with all your characters in the story?
- Has the challenged transformed your main character?
- How do the characters feel in the end?

Fomentar la comunicación abierta

Actuar y evitar parálisis por análisis

Try answering these questions to come up with a closure:
- Have all the problems been solved?
- Is there a clear picture of what happens with each character in the story?
- Has the challenge transformed your main character?
- How do the characters feel in the end?

Énfasis creciente en la implementación de marketing

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:

• realization
• resolution
• choice

Type in your answer.

Traslada actividades de planeación de los planificadores

Fase de planificación del proceso estratégico del marketing

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

Estrategias genericas de negocios de Porter

Your character(s) need(s) motivation in order to solve the challenge(s).

Adaptable a cualquier empresa

Secondary characters might also have motives that lead them to cross paths with the main character or which might trigger them to help the main character.

Variedad de los planes de marketing

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

Planes anuales de marketing

Type in any other challenges which other characters in the story need to face.

comprenden las metas y estrategias de marketing

Planes de marketing a largo plazo

In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:

• turns into a werewolf at night
• is sent back in time

Abarcan las actividades en 2 areas en 5 años

Aspectos básicos en el marketing

Asignación de los recursos de marketing mediante funciones de respuestas de venta

Asignación de los recursos de marketing en la practica

Análisis exhaustivo usando puntos de participación

Ejemplo numérico de distribución de recursos

Incrementos anual entre 1 y 4 años

Maximización del ingreso incremental menos el costo incremental

Asignar recursos

Encontrar y utilizar lo que en realidad funciona

Se divide en 4 aspectos básicos

Estructura

Cultura

Ejecución

Estrategia

Marketing estratégico

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Es el planificar, implementar, y evaluar. Esto es esencial para el trabajo y desempeño de un papel importante en el desarrollo de un nuevo concepto

The setting (time & place) of a story can change throughout the plot.