Internationalization and innovation:
The case of a born global from Brazil
Process
Networks were important
Barriers
credibility
did not find an accountant
immigration aspects
confidence
results
*Many competitive
advantages with the internationalization process *Increase of the firm´s revenue; the credibility
towards the Brazilian companies improved *Better quality in the services and processes *More knowledge *More experience with the market
present
specific knowledge and competences
entrepreneurial and managerial knowledge
The company adopted a
proactive and aggressive strategy to enter the
market, it selected the market and in short time it
moved to Florida to test the experience
Analysis
internationalization
risk
waste
the money invested
in 3 days
opportunities in USA
Easy Communication and Technology
the firm growth
election based on culture,language ,economy
Qualitiy of life
without knowledge
main idea
open a
company that could be global
effects of Internationalization and innovation
Legitimacy/
Credibility
Born globals seek for
developed economies to access
resources and innovation in order to
obtain legitimacy and accelerated
internationalization.
Networks/
Entrepreneurial
Strategies
Born globals use their networks to target many
countries and acquire resources
including innovations
Internationalization
Innovation
internationalization can facilitate
the access to new resources, its effects
also may increase the innovation
