Kategorier: Alle - market - objectives - position - analysis

af Daniel Sima 13 år siden

669

Market analysis

Understanding market dynamics involves dissecting various segments such as age, gender, and income, alongside behavioral and geographical factors. Companies set objectives that span from enhancing image and achieving growth on both national and international levels, to maximizing revenue and shareholder value.

Market analysis

Market analysis

Market position

Market challenger?
Market follower?
Market leader?
Market niche?

Market structure

Monopoly?
Oligopoly?
Imperfect competition?
Highly competitive?

Market segments

Behaviour
Family circumstances
Geographical region
Social status
Lifestyle
Income
Gender
Religion
Age

Market objectives

Revenue maximization
National growth
Market Share
Image
Shareholder value
Overcome competitors
Consumer focus
Social responsability
Product focus
Ethnical objectives
International growth