MATAHARI DEPARTMENT STORE

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MATAHARI DEPARTMENT STORE

Product

a. Stationery/school supplies and office supplies b. cClothes c. Basic needs d. Cosmetics e. Electrical equipment f. Accessories, etc

f. accessories

e. electrical equipment

d. cosmetics

c. basic needs

b. clothes

a. stationery/school supplies and office supplies

Purpose

Instil pride into everyday Indonesians

Strategies

a. Curated customer-led range to grow sales & improve margin productivity b. Rejuvenated, evolved and expanded omnichannel presence (online & offline synergies) c. Best in class all around costumer experiences & personaliation, focusing on loyalty members d. Cost optamization to achieve operating leverage as the business grows

Marketing

through advertisements and other promotions through social media, making banners, and through other print media as well as providing promo catalogs

Corporate Culture

A. Improvement of internal communication B. Infrastructure improvement C. Technology improvement D. Introducing the change of Matahari dept store externally

D. Introducing the change of Matahari dept store externally

C. technology improvement

B. infrastructure improvement

A. improvement of internal communication

Milestone

a. Established in 1958 and opened in the new market for the first time, Jakarta b. in 1986 the establishment of PT Matahari Putra Prima Tbk c. 1993 Go Public d. Launching MCC at 2000 e. 2009 Change of name to PT Matahari Department Store Tbk f. Relaunching Matahari Rewards in 2009 g. Launching Shop & Talk ; Launch of new tagline "Pay less feel good" and Matahari.com h. at 2021 MDS New Concept

Main topic

Mission

To delight customers with aspirational yet affordable fashion that looks good and feels good