milkshake
Processing
Ultra Heat Treat
Pasteurise
Spray dry and reconstitute before packing, to extend shelf life
Homogenise
Legislation
Labelling
Health claims have to be accredited
Artificial / natural flavour
Size
Multipack
Individual portion
Kealth foods
BRC A grade
Soft texture foods
Tailored to special groups
Baby food
Those with allergy needs
Hallal
Elderly
hospital suppliers
Residential delivery
milkshake target audience
main stream retail customers.
Those looking for a luxury product which is easily stored and served. To recreate the product that they can currently only buy in the 'coffee shop '.
economic down fall, this product could be a cheaper alternative.
hospital patients
Possibility of added vitamins and minerals to easily enhance the nutrition of patients who may be reluctant to eat. or require more than the RDA for their age and gender.
Those with High calorie / Calcium requirements
Risk of osteoperosis
Terminal illness
Eating disorders
dysphasia patients
Retailer
Kealth Customers
Home delivery consumers
Hospital patients
Those with high calcium requirements
Those with high calorie requirements
Those with eating disorders, due to calorie and calcium content
Dysphagic
Main Stream Supermarket
Nutritional content
No specifics from brief
Added benefits
Added vitamins
High calcium
Added fibre
Gluten free
Milk mineral concentration
Increase calcium content which would benefit all in the achievement of healthy bones, also with the elderly who often suffer from low bone density.
Many current milkshakes have added vitamins & minerals
Be of beneficial to hospital patients
Dairy free
Appeal to lactose intolerant.
Luxury product, no limitation on fat content
Be of benefit to the elderly who often eat less, would ensure calorie consumption.
Existing products/market research
Hospitals
Coffee shops
Products with similar texture but made from fresh, using ice cream and ice cubes.
Main stream retailer
Currently no product which meets the brief, no free able milkshake.
Price
Affordable, due to nature of consumer. NHS / young adult / those looking for a cheaper alternative to coffee shop
Formulation
Locally sourced
Money to farmers
Animal welfare
Flavour
Natural
Fruit
Extract
Dairy
Clotted cream
Cream
Milk
Additives
Sweetner
Increase freezing temperature and time, so that the milkshake can remain in the fridge for longer and remain at the desired texture.
Emulsify
Stabilise
flavours
Banana
Strawberry
mixed berry
Vanilla
Toffee
Rhubarb
Chocolate
Honeycomb
Biscuit/ cookie
Orange
Mint
Packaging - freeze proof
Recyclable / made from recycled materials
Sustainable
Straw included
Heat treatable
Widget
Enhance texture when shaken from freezer.
Guala screw top
