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Type in the name of your organization and press Enter.

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You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.

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How will your costs base change as a result of your initiatives? Think about:

• Changes in fixed costs and overheads
• Changes in variable costs with volume
• Changes in variable costs with better equipment, better processes or better product design
• Changes in materials costs with volume

Add a key point from the costs forecast.

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Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.

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Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.

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Describe the competing product or service

• Do they compete with you now or will they compete with you in the future?
• What do they provide that competes with you?
• Does it directly compete, or offer an alternative way to solve the problem?

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What market position are you aiming at?

Think about:

• What segment you target
• How you compete
• Your 'brand values' - what you are known for
• Your visibility in the market
• How your competitors regard you
• How your positioning needs to change

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Add some key points about the industry you are working in.

• What industry sector are you competing in?
• What are the characteristics of this sector?
• What kind of changes or trends are happening?
• What are the driving forces for change?
• Which parts are growing or shrinking?

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Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality

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GÉNESIS+

Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?

Ingresar a Genesis +

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Add some information about the governance of your organization.

• How are you governed and managed?
• Do you have a board of directors?
• Who is accountable to the owners?
• Who takes the key decisions?

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What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?

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