The creators of Google Earth initiated their own Augmented Reality (AR) game, which led to significant societal impacts. Pokémon Go, developed by Niantic, became a massive multiplayer online game that encouraged outdoor activities and social interaction.
POKÉMON GO IS A SOCIAL SUCCESS THAT COMBINES MEMORABLE EXPERIENCES OUTSIDE YOUR HOME WHILE THE GAMIFICATION COMPONENT IS CLEARLY ACTIVE ALONG THE WAY.
DESPITE SOME BAD SITUATIONS SOME PLAYERS EXPERIMENTED, THE OVERALL EXPERIENCE BRINGS A NEW WAY OF HAVING FUN WHILE LEARNING OR IMPROVING SOCIAL RELATIONSHIPS
CREATED BY
LEONARDO J. MONGE
Visitors to parks or musems augmented,
Raise funding had a new way to attract people
Procrastination and not paying
attention to tasks are a problem
to players and society
Society's physical effect
rose 26% thanks to walking
Helped many autistic and
Asperger children leave
their home
THE FACTS
THE BAD
THE GOOD
Impact on society had negative effects:
Robberies, deaths and accidents
Nintendo shares went up overnight
Few people knew Niantic had nothing
to do with Nintendo
Biggest US Ranking
mobile game
Stores started
offering discounts
for those with the app
Battery and accesories
sales rose because of
Pokémon Go
IT ALL STARTED AS
AN APRIL'S FOOL
Ex Google Earth creators
funded their own AR game. This
gave them more insight
on AR
Ex Google Earth creators
funded their own Massive
Multiplayer Online. This
gave them more insight
on massive collective games
Pokémon Go's funders created
their own Startup within Google
using their experience working on
Google Earth
