Real Madrid

Mere som dette

SOAP Session

af Brian Morton

Competitive advantage 2

af Ore Omisore

Soccer

af Maicol Valenzuela

Green marketing

af Dean Wu

Customer

Satisfaction

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Seeing team be successful

Sold out arenas

Tournaments

Rivalerys

Competitve Games

Exchange

Money for enterianment experience

Exchange of trust between customer and organization to fill customer demand/need

Exchanging Money for a Viewing experience

Maintainance

Make customers feel apart of the team

New Jerseys

New exciting players

Establishing

Get Customers to support Real Madrid through history, branding, and players.

Building A Loyalty to Customer

Real Madrid

Marketing Mix

Distrubution

Online Ticket Sales

Television

International Plaforms

Online Official Store

Stadium Ticket Office

Products

Clothing

Hoodies, T-Shirts, Tracksuits Team Jerseys,

Buy products of a specific player

Sponsorships "Fly Emirates"

Promotions

TV Explotation

Players

Bringing in the biggest Players of the team

Causes fans of player to support team and vice versa

Bring in biggest stars in the sport

Fans support the players They bring in and watch the games

Spectators

80,000 can be seated in the Santiago Bernabeu Stadium

Brand Expoltation

Branding is the most important thing so Real Madrid's Brand is a priority

Pricing

Jerseys

Jersey Partner Is Adidas

Starting 11's jerseys prices can start at upwards of $500

Tickets

The cheapest tickets Real Madrid sells are about $400 With the most expensive tickets being sold up to $200,000