af Илья Хазов 3 år siden
52
Subject background 5
A comprehensive business strategy focuses on several critical aspects to ensure success. Key components include the marketing mix, which encompasses pricing, distribution channels, and promotional plans, aimed at capturing and growing market share.
Åben
One overriding aim - to develop the brand SWOT analysis opportunities/threats analysis strength/weakness analysis Strategic plans A risk assessment creation of 'plan B' A selling plan the billing procedures and accounting mechanisms roles and responsibilities of the sales force information systems for monitoring sales merchandising materials development of relationships with the distribution network targets for areas and offices Key elements of the marketing mix the distribution channels advertising and promotional plans pricing features and benefits Target markets geographical areas product areas types of customers Objectives for each business unit increase profitability introduce new
products grow market share Subject background 5 Other analyses Organizational issues integration of sales and marketing operations attraction of talented marketers Product life cycles Financial information consider profit margins External audit Examine market trends Conduct new market research Internal audit Consider company-specific critical factors Benchmark business practice -> mission competitive position business process against competitors Distibution channel
