The Entrepreneurian
Marketing Plan
Goal = $1M in sales
~40K subscriptions
by Nov 1, 2024 =
A 10x ROI
Phase 4: Beta Launch (Dec 1st - Dec 31st)
Send 2 New Chapters (every other week)
Continue All of Phase 3 Channel Outreach
Distribute Post-Cards by Hand
Integrate Sponsorship on Website, social channels and collaterals
Send Analytics to Sponsor and Cross-Promote with them
Start Live Chapter Readings Online
Cross-promote the live reading on all Phase 3 channels
Start Book Tour Live Readings
Integrate New Received Testimonials onto Site, Social and Collaterals
Phase 5: Public Launch (Jan 2 - Feb 28)
Make Site Public (take off Password
Send 4 New Chapters (every other week)
Put Press Release on the Wire
Do Press Interviews
Respond to Press Inquiries
Start Media Buying and Sponsorship Test and Assess Campaigns
Pitch Event Sponsorships
Facebook / Instagram
Appear on Podcasts and Radio Shows
Send Analytics to Sponsor of Cross-Promotion
Phase 6: Expansion (March 1 - Oct 31, 2024)
Continue to send an additional chapter of the 13 chapters left
(every other week)
Continue ALL of Phase 3 Outreach
Continue to Distribute Postcards by Hand
Print More Postcards
Analyze Media and Sponsorship Buys ROI
Update Media Buys and Expand
Continue Live Chapter Readings Online
Continue Book Tour Live Readings
Continue to appear on Podcasts and Radio Shows
Continue Affiliate Acquisition
Update and Manage Asana Production Tasks
Continue to Syndicate Articles via Make Me Bread
Send Analytics to Sponsor
Continue to Reply to Inquiries
Phase 1: Pre-Production (Completed)
Add www.the-entrepreneurian.com domain to www.eventcreate.com with SSL
Refine Additional Audio Chapter Scripts and Rehearse
Design Title Sponsorship Package
Targets
Startup Legal Firms (e.g. Cooley)
$20,000 for the 20 episodes
Design Affiliate Partner Terms and Strategy
Write Outreach Emails and Messaging and Upload to CRM
Use Go-High-Level for CRM
Sort and filter each contact to the appropriate group and email Message
Design Editorial Meme Tags per Target
Conduct Additional Research and Build Larger Target Database
Buy Relevant Email Lists
Relevant College Professors who List their emails
Review, Refine, Sort and Dedupe guerilla PR Target Email CSV Lists
Cision Media DB CSVs
Investor Email DB
Business Email DB
Person Email DB
Design Channel and Editorial Plan and Timeline
Channels
Meetup
Startup Groups
Design TE Account
Design TE Page
YouTube
Design TE Channel
Wikipedia Pages
For Humanity Media
For guerilla PR
For ecodads
For Book
For Self
Make Me Bread
To Increase SEO
Syndication of 20 articles / week
Colleges
Reach out to relevant college groups
Offer to be guest in classes
Blogs
Outreach to Relevant Bloggers to Cross Post
Radio
Guest on Relevant Radio Shows
Podcasts
Guest on Relevant Podcasts
Wisdom
Cross-Promotion within other Relevant Shows
Guest on other Wisdom Shows
Live Readings
Design Linkedin TE Page
Write Postings for Relevant Linkedin Groups
Investors
Entrepreneurs
PR
Marketing Communications
Startup
7K DMs
Paying Relevant Influencers to Endorse and Cross Post
Cross Posting and Liking of Relevant Topics
Posting and Tagging of Ch 1 (part B)
Posting and Tagging of of Ch 1 (part A)
Mailed Letters
To Startup Investors
To Orgs
To Accelearators
To Professors
Subtopic
MBA Depts
Communication Depts
Postcards Handouts
Phone Calls
Create QR Code
Design Overall Go-to-Market Strategy and Phases
Offer 1st Chapter for Free with CTA of $27 to Subscribe for 20 episodes
Design Roles and Who is Responsible for What and Org Chart based upon Capacity and Timeline
Setup Google Analytics
Refine Ch 1 Video and Upload to Vimeo
Write Description, Tags, and CTA for Vimeo
Design Website and EPK
Host Assets in a TE Gdrive folder
Section 8: Footer
Sponsorship
Contact
Electronic Press Kit
Workshop
1-1 Sessions
Group Gift Purchases
Guest Interiews
Section 7: CTA Buttons
Section 6: Testimonials
Section 5: Sample entities and content
Website screenshots, graphics and video
Section 4: Subscription Benefits and CTA
Section 3: Bio
Section 2: CTA Buttons
Download Free Chapter
Purchase Gift
Purchase Subscription
Section 1: Overview of Book / Benefits
Hero: Embed Video (Vimeo)
Make password protected
Design Postcard
Write and Sign Profit-Sharing Agreement
Perhaps Stevan has a boilerplate
Write and Discuss Profit-Sharing Investment Terms
Payment via Zelle or Wire Transfer to Wells Fargo GPR
Once a month 30 min zoom status meetings
Weekly Status Reports
Profit-Sharing Payments to be Paid Net 60
Transparent Book keeping and Access to Transaction Ledger
5% off gross subscription sales for 1 year for $5K
Deal between Investor and guerilla PR, Inc.
Define Use of Funds per Phase
Transfer www.the-entrepreneurian.com domain to www.eventcreate.com/e/the-entrepreneurian and SSL
$75
Recording Production
Phase 2 on
PR Wire Releases
Test and Assess Marketing Media Buys and Sponsorship Buys
Meetups
Apple
Reddit
TikTok
Linkedin
Google
$2925
Mail
Letters with Postcards
$300
Overhead
Travel - Gas (book tour)
Phone
Internal Online Social and PR Ambassadors
To cross post on relevant blogs, forums and in groups
$2000
Print 1000 Postcard for Face to Face Distribution
$750
Tech Subscriptions and Make Me Bread
Phase 2
$600
Define Product Offerings
3 hour Workshop for $126/hr/person
Phase 6
3 person Sessions for $126/hr/person
Phase 5
1-1 Sessions for $270/hr
Speaking Engagement for $500/hr
Phase 4
Audio Book $27 Subscription for 20 episodes / chapters
Offer 50% off to college students and professors
Phase 3
Phase 2: Production (In Process - To be completed by: Oct 31st)
Refine Additional Audio Chapters
Host Weekly Status Zoom with Investors
Shop Sponsorship Offering
Send Postcards to Printer
Include QR Code
Setup Accounts and Train Online Marketing Ambassadors
Recruit Support Staff
Write and Post Postings
Write and Send Emails
Setup Asana for all Production Teams for: Tasks, Timelines and Dependencies
Have Make Me Bread generate 20 articles / day and syndicate them in Phase 3
Setup Go High Level CRM and Schedule Emails
Build SM Channel Pages and Write Postings
Build and add assets to EPK
TE Gdrive folder
Create and Upload Editorial Content
Build out Affiliate Engine
Build Website Page
Make Password Protected
Make Responsive
Connect to Stripe
Phase 3: Alpha (Soft Outreach) Launch (Nov 1st - December 1st)
Reply to inquiries re:
Sponsorship Inquiries
Meetup Sponsorship Requests
Workshops
Discounts
Bulk Purchases
Speaking Engagements
Record and Edit Additional Audio Chapters
Hold Weekly Status Zoom with Investors
Manage and Update Asana Production of Tasks
Close Sponsorship Deal
Meet with their PR and Social People to Cross-Promote and Define Editorial Timeline
Have friends write Testimonials and put on site and via social media
Conduct Live Reading Venue Outreach by Phone and Email
Evaluate Cross-posting onto Meetup
Evaluate Cross-Posting onto Eventbrite
Find out how they cross promote and supplement with Postcards and digital assets and Emails
Book Tour in California
Test and Refine Outreach to Potential Affiliates
Offer 15% off the gross for the $27 Series
Start Outreach via:
Instagram
Facebook
Postcards Hand to Hand Distribution
Meetings and Conversations w Venue Owners for a Live Reading
1st event to Tommy Breeze List to do at his HQ
Test outreach to Meetups
Potentially do a media buy
Test outreach to Accelerators
Test outreach to Investment Funds
Test outreach calls to College Professors
Message Board Postings
Posting in Relevant Groups
Wisdom Audience via Appearances
TikTok Videos
Linkedin Posting
LInkedin DMs
MMB postings
Emails
Business
Personal
Texts
Offer: Free Chapter and to Subscribe
Launch EPK
Launch Site w Password
