AR game :: User Journey
Purchase Rewards
To participate in the raffle, the spent amount must be validated. This amount is first validated through an online system, in which a human validator checks the uploaded photos of the receipts and if approved, they will get chances in the raffle based on the spent amount. More spend results in higher chance in the raffle.
After selecting the winners, they must return to the mall and validate the receipt in person to get their rewards
Game Rewards
Based on game scores, players are rewarded discount cards as cash-back to purchase from the mall. Discounts will have a limited amount
Purchasing from the mall using these discount cards, people can participate in the raffle
Mobile / AR Game
A casual game is designed and developed for iOS and Android with DFC Mall and campaign's branding in mind. AR stages will be added to this game to engage and connect families and friends both at home and in the mall
Each game consists of AR stages that should be played inside the mall. Points are collected by the users based on their performance. Points collected by non-AR stages are very small in comparison with the points users can collect through the AR stage
Using Smart Randomized Locations, we can make sure that the users will explore all of the mall and visit different sections
These objects will be spread randomly in different locations to prevent gatherings of crowds in one place. The way this randomization works is fully customizable to have some locations that will get an AR Object for sure etc.
These AR Objects will be in accordance with the same visual design that the users saw on the mobile game beforehand
Kids or friends playing the game at home can guide the parents or friends playing the AR stages inside the mall. This way we will connect the players from home with players in the mall to collaborate in completing the game.
The guide system can be a wide range of mechanisms, from an interactive map to a hot<->cold system that tells the users when they are getting close to an AR Object
The game will have mini-games and puzzles to further satisfy the edutainment aspect
The rewards of these puzzles could be implemented as a system of finding Keys and opening Doors with them. The doors are located in the mall as AR objects which open to find other AR objects.
The gameplay mechanics is simple yet exciting so that all age groups can engage with and play the game. The game may be designed as an endless game to engage players during the whole 1 week of the campaign
Examples are side-scrollers / platformers like Super Mario or Temple Run
