Creativity with SCAMPER

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Where to next?

Where to next?

SCAMPER is best used alongside other creativity techniques, as it is only one way to generate new ideas.

Once you have gathered enough ideas, you can review them and focus on a few promising ones.

Download,
Print your mind map
or Share it with your colleagues.

Product or service name

Begin by typing in the name of your existing product or service

This is your starting point for new ideas. You will need to know it well enough to think about ways that it could be changed or used differently.

Reverse

Eliminate

Put to another use

Modify

Add some ideas based on modifying 'Product or service name'.

• How could you change the appearance of 'Product or service name'?
• How could you make it less effective? What happens if you do the opposite?
• What would happen if you made it ten times bigger, smaller, longer, shorter, cheaper or more expensive?
• What would happen if you changed its weakest or strongest parts?

Adapt

Add some ideas based on adapting 'Product or service name' for other purposes.

• What other purposes could you adapt 'Product or service name' for?
• What is it similar to? Could it be adapted to solve the same problems that similar products and services do?
• What related problems or applications doesn't it address? Could it be adapted to include them?

Combine

Add some ideas based on combining 'Product or service name' with other things.

• Could you combine 'Product or service name' with another product or service?
• Could you combine its elements?
• Could you combine its purposes or effects with something else?

Substitute

Idea

Add some ideas based on substituting parts of 'Product or service name' or even all of it.

• What materials or parts could be replaced with something else?
• What could be used instead of 'Product or service name'?
• What people, places or times could be substituted for different ones?
• What assumptions could be replaced with different ones?