Getting Started with: Google AdWords
The Five Ad Types
TV Ads
Commercial (large scale)
Mobile Ads
Most exciting! Growing faster than Desktop
Can bid on just mobile and target mobile crowd
YouTUbe (In-Stream Ads)
Either on bottom (pop-up) or in beginning of video
Only pay if entire ad is watched
Display Ads
Blinking banners and visual ads
Call to Action
Search Ads
Basic (Text Ad)
What is it?
System through which Google sells advertisements based on keywords people type in their search engine
Premier source for advertising on the web
People Associated with Google AdWords
Search Engine Marketers
Creating an Ad Group
Like a bucket of keywoards and pairing of ads that are available for people who search for things
Make it specific
Display and Desitination URL need to be SAME
Description Line 2 = Relate to Consumer
Description Line 1 = Call to Action
Headline = Call to Action (25 Characters)
Use one of five Ad types
Keywords
Negative Match
Exact Match
Phrase Match
Broad Match
Will draw up unrelated matches
Probably get most impressions
Building your first campaign
You can build up to 25 campaigns
Naming
Try to stick with memorable naming conventions
Note: Only choose U.S. to avoid overspending by advertising to Canada
All Devices
Search Network Only
Billing
Automatic
Manual
Registering
Go to Google AdWords page
Verification email
Select Currency (cannot change)
Slect Timezone (cannot change)
