Implementación del marketing interactivo y multicanal

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ACTO DE COMERCIO

von Fran Luna

El Sector Terciario

von José María Llamas del Valle

HISTORIA DEL DERECHO COMERCIAL

von Camila Zamora

Periodos de la historia

von AAHSJ JAJ

Implementación del marketing interactivo y multicanal

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Consumidores multicanal y marketing multicanal

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

Implementación del marketing multicanal

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

Extisten 2 tipos de marketing de multicanal

A story is nothing more than a character overcoming a series of difficulties to reach the desired goal. Obstacles usually create suspense and conflict. In overcoming obstacles, there is growth: weak becomes strong; hatred turns into love; sadness into happiness; wrong into right; lies into truth; or evil becomes good.

See a few examples below:

• stopping a meteor
• finding a killer
• finding love

Marketing multicanal con sitios web promocionales

Anuncian y promueven los productos y servicios de una empresa

Marketing multicanal con sitios web tradicionales

Esencia de tiendas electrónicas, convierte a un usuario a un comprador en línea

Comprador multicanal

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

Consumidor que investiga los productos en línea pero compra tanto dentro como fuera.

In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:

• turns into a werewolf at night
• is sent back in time

Se conocen 2 tipos de compradores como

Webrooming

Ve los productos en línea pero los compra en la tienda

Showrooming

Ve productos en tienda pero los compra en línea

Comportamiento del consumidor en línea y practica del marketing en el mercado espacio

Porque buscan y compran productos en línea?

Costo

Artículos populares que se adquieren al mismo precio o mas baratos en línea

Todo a través de plataformas digitales

Entorno individualizado para satisfacer necesidades especificas de cada cliente

Elección

Aprovechar numerosos sitios web y encontrar lo que necesitas

Conveniencia

Ordenar desde casa evitando filas, lugar de estacionamiento, etc.

Quien es el comprador en línea?

Todos los usuarios de internet que emplean la tecnología para hacer compras

Creación de valor, relaciones y experiencias de los clientes en el nuevo mercado espacio

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Creación de una experiencia del cliente en línea

The setting (time & place) of a story can change throughout the plot.

Comercio

Capacidad de un sitio web de realizar transacciones de venta o servicio

Comunidad

Sensory details include sight, sound, touch, smell, and taste. These details are important because they create depth in your setting.
See a few examples below:

• the smell of fresh bread
• the scent of freshly cut grass
• rain falling onto the windshield etc.

Mejora la experiencia del cliente y crea relaciones entre comprador y vendedor

Comunicación

The weather is an important element in your story because it can highly influence the ambiance and the mood of the characters.

Dialogo que se establece entre el sitio web y los usuarios

The most affected character is the main character. Write down here if he/she is affected by these weather conditions in any way. For example, if they lost a family member or their home during a hurricane, etc.

The time of the story can also change. It can describe the event of a single day or can include an entire year's plot. Anyway, don't forget to mention it.

Capacidad de modificarse de acuerdo a cada usuario

Contexto

Your story can take place wherever your imagination will take you to.
For example: in an elevator, in an enchanted forest, etc. Don't forget to give details of the environment each time the setting changes, otherwise, the story can be confusing. Also, mention the seasons as each of them has unique weather and events.

Atractivo estético que refleja el diseño y distribución del sitio

Interactividad, individualidad y relación con los clientes

Personalización

Practica para generar contenido hecho a la medida, necesidad y preferencia de un cliente.

Marketing individual

Elección de tableros y filtros colaborativos

Marketing interactivo

Comprende la comunicación electrónica en entre comprador y vendedor

Marketing en dos entornos

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.

se divide en:

Type in the name of your character.

Mercado espacio

Add other qualities/attributes of the character.

Tiendas en línea

Mercado tradicional

What is your character's main goal?

Tiendas físicas