logistics organisation orientation

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logistics organisation orientation

 Channel Information-Based Strategy

 Example: Using sales trends from online platforms to adjust product offerings in physical stores.

Involves gathering and analyzing data from wholesalers, retailers, e-commerce platforms, and other channels to optimize inventory, pricing, marketing, and customer targeting

 This strategy leverages data and information from distribution or sales channels to make better business decisions.

 2PL (Second-Party Logistics)

 The focus is on executing specific transportation or storage tasks

 Refers to a company that owns and operates transportation or warehousing assets to provide logistics services

 Market-Based Strategy

 Includes tactics like pricing, branding, and customer segmentation to attract and retain customers

It focuses on analyzing competitors, customer preferences, market trends, and creating products/services that cater to those insights.

 A strategy built around understanding and meeting the needs of customers and market demands.

 Process-Based Strategy

Common in industries where operational excellence is key

 It emphasizes efficiency, cost reduction, and consistency by optimizing workflows, automating tasks, and eliminating waste

 This strategy focuses on improving and streamlining internal processes to gain a competitive advantage

 4PL (Fourth-Party Logistics):

 Example: Accenture Supply Chain Solutions.

A 4PL acts as a single point of contact and often does not own physical assets, focusing instead on supply chain design and management.

 A strategic partner that manages the entire supply chain, integrating and coordinating multiple 3PLs.

3PL (Third-Party Logistics):

 Example: DHL, FedEx

Services include transportation, warehousing, inventory management, order fulfillment, and sometimes freight forwarding

 Involves outsourcing supply chain logistics activities to an external provider