Mojang: Famous for creating and publishing Minecraft
LinkedIn: Social media website specializing in business relationships.
Skype technologies S.A.R.L.: Allows users to talk through video:
Unit 2: Functions of Business
Financial statements
Income Statement
Balance Sheet
Functions of Management + Leadership styles of CEO Satya Nadella
Controlling: Nadella also held many expectations for Microsoft's leadership culture, and he placed an greater emphasis on empathy, individual empowerment and growth, which shows great control.
Leading: Nadella immediately announced his intention to prioritize mobile and cloud. According to Microsoft Chairman John Thompson, "He made a pronouncement on day one - the world is about cloud first.". This shows great leadership, quickly starting a massive change and leading the company.
Organizing: There was a significant shift in product focus to cloud and mobile after Satya Nadella became CEO. This is a huge organization change, which requires great organizational skill.
Planning: An example would be the LinkedIn purchase, where so many companies considered buying LinkedIn, but Microsoft beat them to it. This proves careful planning, as Microsoft was able to bargain the price even amid all the competitors.
Leadership style: A centralized, democratic and authorized. There is also the Nadella style, which emphasizes Clarity, Energy and Success. This is a growth mindset, with positive leadership that encourages motivations and purpose, to achieve common goals.
4Ps and 2Cs of Marketing
Competitive and Consumer Market: Competitors include Apple, the maker of Mac Os, Alphabet Inc, the owner of Google, Amazon, and many others. They all target the same consumer market, aiming for all audiences with a variety of products.
Promotion: Advertising, the most significant, Sales promotions, Direct marketing, personal selling, and public relations
Price: There are several strategies, Market-oriented, which is price based on market factors such as competitors' pricing, Freemium pricing, which involves offering a product for free, but they pay a fee for full features, and Buy Only What you Use, for cloud services
Place: Official Websites, Authorized Sellers and Microsoft Stores are where consumers can buy the products
Product: Can be split into several categories, including devices, software, apps, games, entertainment. Examples include Microsoft Edge, Windows 10, the Xbox, etc.
Forms of media/promotional vehicles
Ads
Billboards
Main topic
Unit 1: Business Fundamentals
Types of businesses (TOBO):Microsoft: Public Corporation, an American public multinational corporation, Industry: Computer Software, Sector: Computer and Technology
Capital Resources: Money to buy the raw materials, business materials in the office, Machinery, Manufacturing facilities, transportation for said goods and resources are all capital resources.
Human resources: In total, Microsoft has around 144,000 employees. These are split between the Engineering Groups and Business Functions, the 2 branches of the Company. The Engineering Group is split into 3 divisions, the Business Functions, 9 divisions.
Natural resources: Silica sand, used for glassmaking and computer electronics. This is delivered to factories to make computer components. GPUs are silicon layered with Tantalum and Palladium transistors. Ram cards are made from metals ranging from Copper and Boron to Tungsten and Cobalt. Other metals include Gold, Aluminum, Zinc, Iron, and Nickel
5Ps of international business
Promotion: Advertising,Sales promotions, Direct marketing, personal selling, and public relations are all options
Preference: Based on reputation, Microsoft has created a massive and amazing reputation for itself
Proximity: Proximity does not really matter due to Microsoft being global. Many products can be downloaded or ordered online via retail store websites.
Price: Strategies include Market-oriented, which is price based on market factors such as competitors' pricing, Freemium pricing, which involves offering a product for free, but they pay a fee for full features, and Buy Only What you Use, for cloud services
Product: Split into several different categories,including devices, software, apps, games, entertainment. Examples include Microsoft Edge, Windows 10, the Xbox, etc.
Need/Want: The product is a want. Microsoft sells a multitude of products, ranging from electronics to server applications.
