Naturalistic Observation Method

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Multiple-Meaning Words

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Survey Method: (Farida Tarek)

Examples

Sociology

What is the drug use among college students at a large metropolitan university?

Psychology

What kinds of sexual problems are experienced by "normal" couples?

Geology

How can one compare modern earthquakes to historical events where observations were limited?

Biology

What kinds of seeds do feathered backyard visitors like to eat?

Description

Data collected from interview, questionnaires

Forced-choice questions

Open-ended questions

self report

No direct observation

Descriptive Study

Non-Experimental

Main topic

Limitations

Not explanatory

Questions Misunderstood

Poor memory

Intentional deception

Self report method used

Strengths

help assessing attitudes + opinions

large sample=Accurate results

Unobservable data easily collected