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Branch of linguistics that studies the intentionality of communication.
Non observance of the maxims refers to the lack of them.
They can be classified according to their nature.
Grice based his work on John Austin´s work which was postumately published "How to say things with words)
Paul Grive proposes these four maxims that speakers should take into consideration to make communicative conversation possible. All speakers expect their interlocutor to follow them.