the times

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the times

A B C 1's

lower middle class

middle class

upper middle class

administrative

managerial

educated

professional

higher income

AUDIENCE DEMOGRAPHIC

social grades

E

state pensioners / casual or lowest grade workers unemployed with state benefits only

8

D

semi and unskilled proffessional workers

15

C2

skilled manual workers

21% of the uk

C1

supervisory, clerical and junior managerial, administrative or proffessional

29% of the UK

B

intermediate managerial, administrative or proffessional

23% of the UK

A

high managerial, administrial or proffessional

4% of the UK

media representations

give messages, values and beliefs

convey particular points of views

constructions of reality

formatting

choice of written language

selection of image

headlines

NEWS VALUES

meaningfulness

personality

negativity

unexpectedness

predictability

elite nations

simplicity

continuity

size

recency

CODES & CONVENTIONS of  NEWSPAPERS

turn

pugg

puff

standfirst

teaser

splash head

headline

date line

skyline

masthead

columns

byline