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This can also be called 'Self-presentation' (Utz 2005 p.51). Online users will try to create a more flattering imagine of themselves compared to what they would appear to be in reality. The two ways users make themselves more attractive is by (a) describing their physical image (b) enhancing their socioeconomic status (Utz 2005 p.51).
Category deception is giving the impression of being a particular type.
Gender switching is probably the most well-known form of category deception. Other forms would include age deception or enhancement of status.
The average amount lost through online fraud is £875 with 1 in 8 Internet users being victimes according to the government's Get Safe Online