por Karimah Joseph hace 1 año
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The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).
Write additional information.
This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.
The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.
This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.
This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.
The first stage represents the first interaction a customer has with your business. Think about how these leads got in contact with your brand.
The customer journey map is a visual storyline containing the stages a customer has, from the first interaction with your brand to the moment when it becomes a loyal customer or even an ambassador.
Follow each stage and add the corresponding touchpoints.
