Ethics-mental map

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Ethics-mental map

Not only philantropy is important, but also sustainability plays an important role in terms of companies CSR.

Philantropy is another touchpoints where companies has a lot to do.

Good ways to reach it could be collaborate to improve sanitation conditions. Facilitate water to thos place where water is pollute.

Worries in corporations

It's time to CEO's to restore faith in business, show trust in business and hope in the future

Companies need to be lean&mean, which means embrace it, and you'll get lower costs, higher productivity... You will get more for less when your employees are motivated and rely on you.

What kind of leaders do companies need? It is believed that a CEO has to be the one to follow, his/her performance has to be brilliant to the company. The real one has to do with team work and with long-term view

Corporations exist to maximize shareholder value, and sometimes they forget that also have responsibilitiy to the society

Governments promote CSR to different levels

Not all companies that operate with CSR are rewarded

Power as...

Obstacle

Obscenity

Obstruction

Opportunity

Growing insatisfaction with governments

Social Innovation, is one of the most difficult strategies. But companies such as Danone work to develop products to make life easier in undeveloped countries.

Tendency to show the CSR of companies. Such as Paul Polman initiative. I think that leaders as him have too much power to encourage people and their employees to work for a better world in terms of environmental, salaries, work conditions...

If they don't do this kind initiative... who will?

Ethic Code

Companies are supposed to follow it

Professionalism

Transparency

Honesty

Responsibility

Difficult of being followed by all companies

CSR

CSR is polysemic and beyond compliance

Two CSR perspectives, one to business and other one to society

Companies contribute to social equality

Appears simultaneously with globalisation

Interdependence between...

Agents

Institutions (logics)

Ideologies (in general)

Inclusive Business Importance

We must differenciate between inclusive and regular business

Big companies must be the example to follow

What companies are doing with Inclusive Busines. For instance, Unilever is quite active in inclusive Business.

The importance of helping people in undeveloped countries through Inclusive Business