Growth Hacker's Toolbox | SEM

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Newbies Collection Start your Journey in DMLT@SAP (under construction / updated March 2021)

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GROWTH: DIGITAL MARKETING | SEM

Think Insights Google

SEO

Ranking factors

200 ranking factors

SEO Checklist by MOZ

Mobile first indexing

Microformats

Schema

Structured Data (Google)

Twitter Card

FB graph object

Trends

Tools

SearchMetrics

keyword visibility

Google Web Masters Tool

Google Speed Test

Mobile Speed Test

LSI Keyword Graph

maybe not?

Rank Tracker

HotJar

Jumpshot

Insights

Botify

Web Crawler

Wordle Keywork Cloud

MOZ

Moz

Keyword Explorer

SERP Features

Google Guidelines on Search

Search features

Search Gallery

News Box

Twitter

Site Links

Sitelink search box

Image packs

People also ask

Knowledge Graph

business

Knowledge Panel (from Google Bus. Listings

person

Rich Results

Rich Cards for mobile

Test rich results eligibility tool

Google Featured snippets (Answer Box)

New Partnership w/News Org

Best Practices

any result from page1 eligible + entice click with max snippet length

format + language + accurate results essential

identify queries + seek out existing answer box

Tables (16%)

Lists (19%

Paragraphs (63%)

Local Pack

how to optimize

Google My Business

eCommerce SEO

Marketplaces

Amazon SEO

medium

how to

Voice Search 20% of search

Stats

Youtube SEO

ranking factors

Mobile

App Store Optimization (ASO)

Benchmarks

Paid

Google Ads

Hotel Ads

Ad Experiences

Discovery Campaigns

A quick recap on Discovery: 

• Discovery is Google's version of a social campaign as it runs across Google's O&O feeds (Discover/Search feed, Gmail/Promotions & Social tab and YouTube/Home Page)
• This would be net new premium inventory for Tracfone
• Easy to stand up as we can repurpose your social/FB ads (note: creative is the #1 component for this ad unit)
• Runs via Google Ads only (can track in Campaign Manager and GA360 also)
• This ad unit is a mid-funnel powerhouse; recommend optimizing against specific site pages, cart abandoners, etc.

Smart campaigns

Extensions

automated extensions

dynamic structured snippet extensions

Callouts

Dynamic Call outs

Purchase

Visit to store

Call

Local Search Ads

near me searches growth 500%

Brick and Mortar store and want more foot traffic

Smart Shopping Campaigns

Google Shopping Best Practices

Product Feed Platforms

ChannelAdvisor

CommerceHub

Local Catalog Ads

Showcase Shopping Ads

Product Shopping Ads

Automated item updates

Product Ratings

Special Promotions

MadTech

Real-time Insights on demand

Google Demand Signals

Demand

Term and Topic

Dynamic Search Creatives

Search Terms

Responsive Search Ads

Dynamic Search Ads

use feed for dynamic targeting

Measurements

Track conversions

Understanding Your Data

Landing Page Speed Score

Quality Score

Audiences

Goals

Website Traffic

Leads

Sales

Drive sales or conversions online

Features that start the purchasing or conversion process, such as bidding strategies aimed at clicks, extensions, and ads that show to potential customers as they browse sites, videos and apps that partner with Google

via phone

visit to store

via app

Ad Rank factors

expected impact of extensions and other ad formats

CTR

relevance

auction-time ad quality

landing page experience

ad relevance

expected CTR

Context of person's search

other signals & attributes

device

time

location

Bid

connect with users

discovering new places in Google Maps

watching videos on Youtube

discovering apps in google play

browsing on partner websites

searching on Google.com

Google Marketing Platform

DoubleClick Search + 360 Analytics

Search Ads 360

Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines. 

Disvo

Wordstream PPC

Google Inside Search