Gucci

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Total Quality Management

por Gil Junqueira

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por mkti 2012

CX inside Zara stores

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Marketing

por Angela Andrews

GUCCI'S

PRICE

30% lower than luxury.

Gucci has mostly gone with a policy of premium pricing.

PRODUCT

Symbol of comtemporary fashion and good quality - leather good, clothing and accessories.

PROMOTION

In recent times, American model and actor Blake Lively, models Kate Moss and Charlotte Casiraghi have been associated with the brand as its ambassadors.

The advertisements for its various product are displayed in the most of expensive and leading fashion magazines. Television and internet have also playing an important role in the promotional activities.

The company went for high investment in the advertising area.

Subtopic

PLACEMENT

The company also makes a huge sales through its online marketing.

Opened manny retail outlets at various strategic location in the world market.

All its store are located in expensive and high profile street locations.