Categorías: Todo - marketing - transparencia - honestidad - branding

por Ruth Kira Maldonado hace 3 años

142

IMAGEN Y REPUTACIÓN

La reputación y la imagen de una empresa son conceptos relacionados pero distintos. Mientras que la imagen se refiere a la primera impresión y la percepción externa que se puede crear a través de la publicidad y el marketing, la reputación es un activo intangible que depende de las actitudes y conductas de las personas.

IMAGEN Y REPUTACIÓN

IMAGEN Y REPUTACIÓN

Express your feeling and opinions about the people in your life, the books you have been reading, the weather and your favorite food.

REPUTACIÓN

Esta vinculada a la actitud y conducta de las personas

What is the season you like the least?

Es un activo intangible

Why do you dislike this season?
How does it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of bad in this context.


stormythreateningdepresseddepressingsevere
Es emergente del movimiento dinamico

What is the worst book you read?
Type in the title.

Merece un constante cuidado

What do you feel about this book?
How did it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of bad in this context.


boreddisappointinguninspiringunrealisticfrustrated
Es la suma de percepciones de distinto publico

What food you dislike the most?

Construcción de Imagen

Why do you dislike this food?
How does it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of bad in this context.

disgustingrottenblandgreasynasty

IMAGEN

Fotografía mental

What is your favorite season?

Es la primera impresión en la mente del publico

Why do you like this season?
How does it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of good and nice in this context.


pleasantsunnyrelaxedinvigoratingmild
Es externo

What is your favorite book?
Type in the title.

Se puede construir con dinero

What is your impression of this book?
How did it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of good and nice in this context.


entertainedexcitingpositiveexcellentengaging
Es formal

What is your favorite food?

cuida la imagen de las empresas

Why is it your favorite food?
How does it make you feel?
Try to come up with various descriptive adjectives that best describe the meaning of good and nice in this context.

delicioushealthynutritioussatisfiedsavory


Suggestions:

Diferencias

VALORES / Reputación

Who is the person you like the least?
Type in the answer.

celebritypoliticianrelativeacquaintanceneighbor
Transparencia

Describe your feelings about this person.
Try to come up with other descriptive adjectives instead of bad.

boredfrustratedabandonedweakguilty
Imparcialidad

Describe the way he/she looks like.
Try to provide as many descriptive adjectives as you can, taking into account the meaning of bad in this context.

uglyhideoussloppydisgustingappaling
Honestidad

Describe how he/she acts or behaves. Try to come up with various adjectives that best describe the meaning of bad in this situation.

impoliteirresponsibleaggressivemanipulativeevil
Marketing / Imagen

Who is the best person in the world for you? Type in the answer.

motherfathergrandfathersisterbrothergrandmotherbest friend
Promociones

Describe your feelings about this person.
Try to come up with other descriptive adjectives instead of good and nice.

safelovedprotectedappreciatedcared forencouraged
Branding

Describe the way he/she looks like.
Try to provide as many descriptive adjectives as you can, taking into account the meaning of good and nice in this context.

attractivehandsomegraciousstunningyouthful
Publicidad

Describe how he/she acts or behaves. Try to come up with various adjectives that best describe the meaning of good and nice in this situation.

kindattentivelovingpolitecaring