Categorías: Todo - economía - mercado - estrategia - publicidad

por Nayely Perez hace 3 años

536

La evolución de la publicidad

La publicidad ha evolucionado significativamente a lo largo de distintas eras, cada una marcada por cambios en la economía y los medios de comunicación. En la era preindustrial, la creación de la imprenta permitió la aparición de anuncios con símbolos fuera de los establecimientos.

La evolución de
la publicidad

La evolución de la publicidad

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Sociedad y ética

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

La publicidad ha ayudado al

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:


Type in your answer.

Recibir ingresos primarios en los medios de comunicación principales
Al mejoramiento de estándar de vida

Publicidad como herramienta económica

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

La era posindustrial
Publicidad moldeada por nuevas tecnologías
4 posiciones estratégicas en el mercado

Guerrilla

De flanco

Ofensiva

Defensiva

Dos factores económicos de la mercadotecnia

Creciente opulencia y sofisticación del público

Envejecimiento de los productos tradicionales

Megafusión

Donde dos grandes empresas se unen

Desmercadotecnia

Publicidad para disminuir la demanda

La era industrial

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

Nace "Segmentación del mercado"

La estrategia de posicionamiento

Televisión

Medio publicitario más grande en ingresos por publicidad

Surge la Gran depresión

Surge la estrategia "diferenciación del producto"

Radio

Medio primario de comunicación masiva

Cambio de enfoque

De producción

A ventas

Bienes empacados para el consumidor

A story is nothing more than a character overcoming a series of difficulties to reach the desired goal. Obstacles usually create suspense and conflict. In overcoming obstacles, there is growth: weak becomes strong; hatred turns into love; sadness into happiness; wrong into right; lies into truth; or evil becomes good.

See a few examples below:

Mercado masivo de marcas de lujo a bajo costo

La era de la industrialización

Your character(s) need(s) motivation in order to solve the challenge(s).

Anuncios e revistas

Mercado masivo

Estimulador del consumo intenso

Introducción de la fotografía
La publicidad como profesión (1841)

Secondary characters also might have motivs beacuse of which they may cross path with main character or which might trigger them to help the main character.

Fundador: Volney B. Palmer

Corrientes de precios

Secondary characters might also have motives that lead them to cross paths with the main character or which might trigger them to help the main character.

Anuncios para difundir a minoristas los suministros y programas de embarques

Los mayoristas como pilar de la mercadotecnia

Why does your character need to confront this challenge? What does he/she expect to accomplish by solving it?
See a few examples:

La era preindustrial

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

Se crea la imprenta

Type in any other challenges which other characters in the story need to face.

Anuncios con símbolos fuera de los establecimientos

In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:

Economía y publicidad

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Función y efectos de la publicidad en economía

The setting (time & place) of a story can change throughout the plot.

Disminución de costos de venta
Lealtad

Sensory details include sight, sound, touch, smell, and taste. These details are important because they create depth in your setting.
See a few examples below:

Nuevas opciones

The weather is an important element in your story because it can highly influence the ambiance and the mood of the characters.

Comunicación

The time of the story can also change. It can describe the event of a single day or can include an entire year's plot. Anyway, don't forget to mention it.

Puntos de venta o distribución

Característica de producto

Identificación de productos

Your story can take place wherever your imagination will take you to.
For example: in an elevator, in an enchanted forest, etc. Don't forget to give details of the environment each time the setting changes, otherwise, the story can be confusing. Also, mention the seasons as each of them has unique weather and events.

Diferenciador contra competencia

Marca

Una economía de libre mercado

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.

Se esfuerza por lograr

Type in the name of your character.

Ausencia de externalidades

Add other properties of the character.

Muchos compradores y vendedores

What is your character's main goal?

fight Evilfind lovedefeat his/her enemyrule the worldmake friendstime travelmake an awesome discoveryOther

Información complleta

Which traits best describe the character's personality? Choose more if necessary:

introvertedloyalkindindependentquick-thinkingadventuresomeidealisticsweet-naturedcalmrisk-takercreativewittystrictfussyweirdclumsyharshaggressivecarelessclingingcowardlycrueldeceitfulimpulsiveOther

Interés personal

Choose the type of your chacter:

Protagonist (main character)Antagonist (main character's opponent)Flat (stereotypical character)Round (his/ her personality develops throughout the story)Static (doesn't evolve as a person throughout the story)Dynamic (dramatical change in personality)Confidant (the main character trusts him/ her)Foil (contrasting character who enhances the personality of another character)Other