Categorías: Todo - estrategias - planificación - mercado - diversificación

por Mel Giaco hace 4 años

176

LA PLANIFICACION ESTRATEGICA DEL MERCADO

LA PLANIFICACION ESTRATEGICA DEL MERCADO

LA PLANIFICACION ESTRATEGICA DEL MERCADO

The first division between continents was made by ancient Greek navigators, who named them 'landmass, terra firma'.

Generally classified by convention rather than any strict criteria, nowadays seven regions are regarded as continents from a geopolitical point of view.

Estrategicas de marketing mix

Antarctica is not only the coldest place on Earth but also the highest, driest, windiest and emptiest, completely covered with ice.

75% of the world's ice and 70% of the Earth's fresh water is located here.

Summer months of December to February give 24 hours of light, while the winter months of late March to late September are pitch dark the whole day.

There are no permanent inhabitants, except for scientists maintaining research stations in Antarctica.

El nivel de consecución de los objetivos del plan estratégico de mercado depende de la efectividad de las estrategias de marketing táctico, diseñadas para apoyar el plan estratégico.

The coldest natural temperature ever recorded on Earth was recorded here.

Write it down.

Answer
Redactar estrategias en relación con el posicionamiento del producto, los precios, la comunicación y la distribución

Write down the temperatures of the Frozen Continent during the summer and the winter.

Winter
Summer

Diversificacion de productos y mercados

You can find on this continent:

contribuye a la consecución de unos resultados globales más planos, menos erráticos, superando las condiciones competitivas especiales que puedan darse en las diferentes áreas de negocio

The world's largest snake and the second-longest lives here.

Name this snake as well as other animals that can be found in South America.

reduce la dependencia empresarial en una única área producto mercado

The world's highest uninterrupted waterfall can be found here.

Write down its name, height and the country in which you can find it.

La diversificación añade dos importantes ventajas a la consecución de los resultados de una empresa

There are 12 countries that make up South America.

Name as many of you can! Don't forget about their capitals.

Dos niveles de diversificacion

North America has five time zones and it is the only continent with every type of climate.

North America was named after the explorer Amerigo Vespucci and is also known as the 'New World'.

The world's largest sugar exporter among the seven continents - Cuba - also called the 'sugar bowl of the world' is located here.

La diversificación de mercados es otra forma de conseguir simultáneamente crecimiento de ventas y reducción del riesgo empresarial

The specialty of some animals is they are found only in a particular region and nowhere else in the world. North America is home to many of such amazing animals.

Name at least 6.

La diversificación de productos constituye uno de los caminos de diversificación empresarial

There are 23 countries that make up North America.

Name as many of you can! Don't forget about their capitals.

Analisis portafolio

Australia is the world's smallest continent and is also known as an 'island continent' as it is surrounded by water on all sides.
It includes 14 countries and it is the least populated continent.

Its name comes from the Latin word 'australis' meaning 'southern' because it lies entirely on the south of the equator.

Planes estrategicos defensivos

Australia is home to some animals that can't be found anywhere else in the world.

Name at least 6 of these unique animals.

COSECHA/ DESINVERSION
MONETIZAR LA POSICION
PROTEGER LA POSICION
Planes estrategicos ofensivos

The largest sandstone monolith can be found here and it is one of Australia's most recognizable natural icons. It is the largest monolith in the world.

Name this rock and write down one of the characteristics it is famous for.

ENTRADA DE NUEVOS MERCADOS
MEJORAR POSICIÓN
INVERTIR PARA CREER

Ventajas competitivas

Of the seven continents of the world, Africa is the second largest.

Africa comprises 54 countries and it is the hottest continent.

The equator passes through the middle of Africa and it receives direct sunlight throughout the year.

The world gets 66% of its chocolate, 50% of the gold and 95% of the diamonds from Africa.

Marketing

The largest hot desert in the world which used to be a lush region with many plants and animals.

The current climate makes it a difficult place for any life to exist. It is hot, dry, and windy.
Very hot during the day but the temperature can drop sometimes to below freezing at nights.

It rarely rains, some regions can go years without seeing a drop of rain.

Name this desert.

CUOTA DE MERCADO
Coste

The world's longest river can be found here, famed for its ancient history and the archaeological sites along its shores.
This river gave rise to the early Egyptian civilization.

Name this river and add its length.

MARKETING
TRANSACCION
USUARIOS
Diferenciación

Out of 54, how many countries you can name?

How about these countries' capitals?

Calidad de priducto

Atractivo de un mercado

Asia is the world's largest continent of the seven continents in size, as it covers one-third of the earth's surface.

It includes 50 countries, and it is the most populated continent, 60% of the total population of the Earth lives here.

Accebilidad al mercado

What are the major animals found in Asia?

Name at least 4 of these animals.

Equipo comercial
Conocimientpo de cliente
Intensida de la competencia

Asia houses the highest point on earth.
Name this summit and write down how tall it is.

Height
Name
Fuerza del Mercado

Name as many as you can out of the 48 countries located in Asia.

Write down the capitals too.

Country

Japan - Tokyo

El proceso de planificación Estratégica del mercado

Europe is separated from Asia by the Ural mountains and the Caspian Sea.

It is surrounded by water on three sides: Mediterranean Sea in the south, Atlantic Ocean in the west, and the Arctic Ocean in the north.

Three-fourth of the world's potatoes grow in Europe.

En segunda instancia s requiere un analisis de protafolio y una estrategia de marketing mix

Europe has many exceptional animals, birds, and reptiles with unique methods of staying and hunting.

Name at least 4 of them.

El primer paso es una valoración cuidadosa de los resultados reales obtenidos por la empresa, del atractivo del mercado y de la posición competitiva.

Europe is a large region, with several major rivers that connect its many countries. There are five primary rivers in Europe, and one of them flows through 10 countries, more than any other river in the world.

Name these rivers.

las empresas necesitan desarrollar un proceso de planificación estratégica de sus mercados para poder concretar direcciones estratégicas y destino eficiente de sus recursos a corto y largo plazo

Europe is one of the smallest continents, yet it is home to some of the largest mountain ranges.

About 20% of the total landmass of the continent is considered mountainous.

Name the 5 longest mountain ranges in Europe.